Holistic Growth Course topics — help to make it for YOU 🙌

I'm Kate Syuma, a Founder of Growthmates, ex-Miro Head of Growth Design. Last year, I had the privilege to deepen my knowledge by advising dozens of companies and collecting first-hand cases from Notion, Dropbox, Loom, Canva, and more.

My mission is to help Product and Growth teams create the best experience that drives Activation, Habit-forming, and Upgrades. For that, I'm going to launch the first Growthmates course in March 2025 🚀

For your help, I'll give a special early-bird discount of 180$ 🎁 for any member of your team who'd like to join the first cohort.

Tell a bit more about yourself

What are the TOP-3 challenges you are facing now with your Product Growth?

Uncovering new growth opportunities (the team is "stuck")

Improving Activation and User Onboarding

Creating Habit-forming experiences for our product

Delivering Growth initiatives with a high UX quality

Upgrading users from Free to Paid

Building efficient Growth team processes

Other

What is the biggest challenge you're facing in your role driving Product Growth? Please be as detailed as possible.

From this list, choose 4 topics that could be MOST useful to your success:

PM ✕ Design collaboration in Growth teams

Getting buy-in and proving the value of PLG function

Habit-forming tactics and examples for longer-term Retention

User Research techniques to discover and validate growth assumptions

Evaluating your "Upgrade" Triggers

6 steps of Holistic User Onboarding

Community-led Growth and how to enable it with UGC

Behavioural Psychology Principles and how to apply them for your Growth Loops

Defining and measuring Activation: Team vs. User Activation

Prioritisation Frameworks for Growth to create diverse roadmap

Other

From this list of Product flows, choose 3 that are most challenging and interesting for you to explore:

Templates (user / company generated)

Upgrade triggers and flows

Cancellation flows

Sharing & Invitation flows

Collaboration flows (for multi-player products)

Onboarding flows

Other

What are other Product flows and User Journeys that you want to improve? Please be as detailed as possible.

Looking at these course titles, choose 1 that addresses the challenges you currently have the most:

Product Growth through User Centricity: deliver quality experience to drive Activation and Revenue

The Holistic Growth: Create experience that drives Activation, Habit-forming, and Upgrades

User-Centric Product Growth: Behaviours that Activation, create Habits, and Upgrade

The Psychology of Growth: Activate, create Habits, and Convert by leveraging Behavioral psychology

Other

What are the 3 MOST desired outcomes you'd like to get?

Understanding Behavioural psychology and research methods to stay user-centric

Improving collaboration between PMs, Designers and Stakeholders with new rituals

Creating a diverse roadmap of solutions for your Growth system

Uncovering holistic product changes that can impact different parts of the product (Activation, Habit-forming, Upgrades)

Getting concrete product examples to get inspired, informed and "unstuck"

Getting a better understanding of "Growth as a system"

Other

Do you expect your current or future employer to reimburse the cost of your job search course?

What 2 formats of interaction sessions would you prefer the MOST?

Life sessions with Kate Syuma (Presentation + Q&A)

Live session with a special expert guest

Peer-to-peer groups and Community discussions

Office hours to get feedback from Kate in 1:1 format on your growth challenge

Other

If this course helped you accomplish one thing, what would it be? Please be detailed in your response 🙌

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