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BRAND QUESTIONNAIRE
Hi I'm Tiana
I would be happy to work with you further.
Here are a few questions to help me better understand your thoughts.
View Case Studies
Purpose
Purpose
A
New brand
B
Renovation of old brands
Website
Other
Industry of the brand
Target customers?
Related competitors?
Requirements
Requirements
A
Only LOGO
If you need to create any other designs, you'll need to provide font, color, and style templates for me. I won't be doing the style settings myself.
B
Simple one-page brand guide
Basic style setting: logo, color, font.
C
Complete Brand Guidelines
In-depth styling settings: Rules for colors, fonts, logos, photography, totems...
Others
Budget? Time?
Ten steps let’s talk about who your brand is😉
1. What three adjectives would you like to convey to customers about your brand? What is its personality?
2. What color do you think represents the brand image? Why?
If you have a color preference, please provide a color number :)
https://www.khroma.co/train
3. Summarize the brand concept in one sentence.
A brand philosophy that customers can understand in one sentence.
4. How do you plan to promote your brand?
Online/Offline
5. If Xxx (brand name) were your child, what kind of person would you want him/her to be when he/she grows up?
Personality traits, personality, etc.
6. What is the biggest difference between XXX and others?
Differences in business models/characteristics of consumer groups/differences in personality/differentiated characteristics of products
7. What do you think the relationship between XXX and people is like?
Friends? Lovers? Masters and apprentices? Masters and pets?...
8. What is the most important DNA of XXX?
If do not have this is not XXX
9. Where do you think XXX is?
Photo from：https://www.frog.co/
10. Brand name? Why so named? Do you have any related stories to share?
Startup stories, local folktales, local cultural characteristics. etc
Please provide a mood board (Any visual images of the personality you think your brand should have)
Click to choose a file or drag here
Size limit: 10 MB
What should I call you?
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Contact Email
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