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Pear-sonalisation Maturity Matrix
Assess Your Personalisation Strategy
Discover where your brand stands in the
Pear-sonalisation Maturity Matrix
. Answer the following questions to evaluate your current strategy and receive tailored insights.
For each of the
5 key pillars
, select 1 corresponding to your current maturity levels 1 through 5.
Keep a record of your level number and add them up to get your score.
1. How comprehensive is your customer data collection?
*
1. How comprehensive is your customer data collection?
Level 1: Basic contact information only.
Level 2: Includes demographic details.
Level 3: Behavioural data from website interactions.
Level 4: Integrated data from multiple touchpoints.
Level 5: Predictive analytics and real-time data insights.
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