This survey will take approximately 3–5 minutes to complete. It is designed to explore consumer preferences and purchasing behavior in relation to new or seasonal food items offered by quick-service restaurants. These items are typically available for a limited time and often include variations of existing menu products, such as a festive burger or seasonal coffee.
Your feedback will help provide insights into how consumers respond to menu innovation and whether there is a willingness to pay a premium for limited-time offerings.
All responses are entirely anonymous and will remain confidential. The information collected will be used solely for academic research purposes and cannot be linked back to you. Please answer honestly - there are no right or wrong answers. Your participation is greatly appreciated.
