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We’re Cooking Up Something Big—But First, Your Thoughts.

We’re on a mission to shake things up in the food aisle—but we need your help. Ever felt like finding a great whole food protein is harder than it should be? Wish there were better options? Now’s your chance to weigh in.


This quick survey (promise, it’s short) will help bring better, tastier options to shelves near you. Plus, if you drop your email at the end, you’ll be the first to know when something exciting is coming.

Let’s do this! 👇

Section 1: A bit about you

🌍 Where are you currently based?

🌍 Where are you currently based?
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🥦 How would you describe the way you eat?

No judgment—your plate, your rules!

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🛒 Where do you normally shop?

Tesco, SuperValu, Dunnes, Lidl, Local independent? Tell us! 👇

Section 2: Purchasing Habits

🤔 When selecting food products, which factors are most important to you?

(Select all that apply to you)
🤔 When selecting food products, which factors are most important to you?
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How often do you purchase tofu or other soy-based products?

How often do you purchase tofu or other soy-based products?
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🍽️ How many blocks of tofu do you go through each week?

🍽️ How many blocks of tofu do you go through each week?
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Which tofu brands do you usually buy (if any?)

(Type your answer below—e.g., Tofoo, Cauldron, supermarket own-brand, or others.)

What stops you from buying tofu more often? 

Select as many as that apply to you

What stops you from buying tofu more often? 
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Section 3: Consumer Habits

What's most important to you when choosing tofu?

(❗Rank in order of importance❗)
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If you could improve one thing about the tofu currently available in stores, what would it be?

Be brutally honest—we can take it. 🥊 What’s the one thing about store-bought tofu that drives you mad? Too bland? Too mushy? Weird packaging? 

Section 4: Retail Demand

If a new high-protein, firm tofu hit supermarket shelves, would you give it a go?

If a new high-protein, firm tofu hit supermarket shelves, would you give it a go?
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Section 5: Your Thoughts Matter

💬 Anything else you’d like us to know about your tofu-buying experience?

(Tell us what you love, what you hate, or what you wish existed! We’re all ears.) 

One more thing! We’re putting together a very exclusive, highly top-secret, VIP-level prelaunch newsletter (okay, it’s just a fun email, but still). Expect sneak peeks, mildly chaotic behind-the-scenes updates, and first dibs on something exciting. Wanna be in the know before everyone else? 👀

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