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Our Data + Your Stories = 💛

We’ve got the numbers, you’ve got the stories.
Before we publish the 2026 Social Media Study this December (excited? We are!), we want to hear what 2025 was really like from the people living and breathing social media every day: you.
What worked, what flopped, what made you roll your eyes.
This isn’t a survey with boring checkboxes, just a space to share your best (and worst) social media moments of the year. Your insights will sit right next to the data, making this year’s study more human, more real, and more valuable for everyone.
⚠️ ⚠️ ⚠️ All questions below are optional; fill in only those that you're really passionate about and want to share with the world.

Thank you for your time and for helping us tell a more complete story of the industry ❤️

👋 Have any questions? Write to us at communication@metricool.com; we read and respond to every email.

😲 Wait... this works?

What’s the one thing you tried in 2025 that totally surprised you? Maybe it was a random format, a feature you didn’t believe in, a platform you never worked with, or a campaign you thought was “meh” but blew up. Try to be specific about what worked and why.

✅ Good Response Example

“I’d never really considered Pinterest for one of my clients (a small flower shop). We started posting simple bouquet photos twice a week with seasonal keywords, and within 3 months, Pinterest was driving 3x more website visits than Instagram and Facebook combined. The client even had to extend their delivery hours because of the spike in online orders. Totally unexpected, but now it’s a key part of our strategy.”


❌ Bad Response Example
“I tried Pinterest and it worked really well.”

🏆 Biggest win of 2025

What’s the social media moment you’re most proud of this year? It could be a campaign that crushed it, a piece of content that went viral, or even a small experiment that finally clicked.

🫣 Oops!

Not everything lands. Share the experiment, trend, or campaign you thought would work but didn’t. Extra points if you can laugh about it now.

🔮 2026

What’s your bold prediction for social media next year? It could be a platform you think will explode, a trend you believe is already dying, or a shift in how people will create or consume content. Go wild, we’ll revisit these in the 2026 report to see who nailed it.

✅ Good Response Example

“I think LinkedIn is going to double down on short-form video. The engagement on native video is already climbing, and if they roll out a TikTok-style feed (which I think they will), it’ll change how B2B marketers approach content.”

❌ Bad Response Example

“TikTok will still be big.”

Your name

Your brand or company

A social media profile

Your picture

Your email

This will never be public, it's only in case we need to contact you for clarification

Data processing

Metricool Software, S.L. is responsible for processing the data collected in this survey for the purpose of creating a report on the state of social media and to be able to publish it with your name and photo in the report and/or on Metricool's website or social media profiles. You have the rights of access, rectification, deletion, limitation, opposition, and portability that you can exercise by sending an email to legal@metricool.com. More information in the Privacy Policy.