Customers, AI and Brands

Hi, I am Jatin. I am a Brand Strategist and Designer based in India and I am trying to understand what people think about AI, especially AI generated content like videos, audios, music, art* and other marketing material that are being used to sell products and services by brands. I recently saw a rise in the use of AI generated commercials, Artificial User Generated Content* (AI-UGC*) and social media campaigns by brands to market their products and services. I am curious to know how consumers are felling about this recent rapid change in marketing of products and services and how does this affects their purchase decisions. Thank you for taking out your time to fill this survey.

What social media do you use regularly? (You can select multiple)

A

B

Instagram

C

YouTube

D

Twitter

Customers, AI and Brands

What social media do you use regularly? (You can select multiple)

How well can you identify AI generated content on your feeds?

How frequently are you getting AI generated content on your feeds?

Are your favourite brands using AI in their marketing campaigns?

How much do you relate with these AI generated content?

Have you purchased anything after watching an AI generated advertisement?

How motivated do you feel to buy the products after watching AI generated campaigns?

How much trust do you have on brands that use AI in the campaigns?

How would you describe your experience with AI generated content?

Would you switch to an Anti-AI Social Media app?

Are you using any Anti-AI Social Media app?

Is there anything else you would like to share?