[메이크대쉬] 고객 잔존 마케팅 현황에 대한 설문조사

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고객 잔존(리텐션)에 대한 인식

1-1. 현재 팀에서 정의하고 계신 고객 잔존에 대한 기준은 무엇인가요?

1-2. 현재 팀에서 정의하신 고객 잔존의 주기는 며칠/몇 개월 인가요?

1-4. "고객 잔존을 위한 마케팅"을 위해 몇 명의 인원을 투입하시나요?

인원 변경에 대해 그렇게 생각하신 이유는 무엇인가요?

투자 금액을 잘 모르겠음

1-6. 현재 팀에서 "고객 잔존을 위한 마케팅"에 전체 마케팅 비용의 몇 퍼센트를 투자하고 계신가요?

비용 변경에 대해 그렇게 생각하신 이유는 무엇인가요?

고객 잔존(리텐션)을 위한 마케팅 활동 조사

등급제, 포인트, 스탬프 리워드 등 고객을 락인시킬 수 있는 구조를 만든다.

메세지 발송 툴을 활용해 고객의 특성과 상황에 따라 개인화된 메세지를 발송한다.

사이트(앱)에 유입된 고객의 행동 데이터를 기반으로 적절한 온사이트(인 앱) 팝업을 띄운다.

기존 고객들이 좋아할 만한 단발성 이벤트 혹은 프로모션을 자주 진행한다.

2-1. 고객 잔존을 위해 어떤 전략을 세워보셨나요?

해당 행동을 하는 이유는 무엇인가요?

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