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8-Step Klaviyo Smart Demo - AO

What is Klaviyo? ( skip, if you already know )

Klaviyo is an e-marketing & automation solution for eCommerce brands. Klaviyo is a Shopify-recommended email solution partner for its Shopify+ merchants with a 100M investment portfolio.

https://storage.tally.so/5bb675f3-b151-4155-a34e-536da0bf7407/Shopify-x-Klaviyo.png

Klaviyo uses cookies that would analyze customers' behavior patterns & store them on your customer's web browser.

1) Klaviyo - Default Flows

Klaviyo has these many, flows built-in

https://storage.tally.so/b7966eed-65e3-41b7-8066-2722dbd5670e/KlaviyoFlows.png

I will check for the following advanced flows and implement them one by one: I will implement them in a checklist style and tick once done and dusted + plus check for performance & tweaks based on what's missing in the flows.

Part 1 Flows:

• Pre-Purchase (Welcome) Flow – (4-5)

• Exit Intent Flow – (4)

• Site Abandonment Flow – (2)

• Browse Abandonment Flow – (3)

• Post Purchase Flow (First-time buyer) – (4)

• Post Purchase (2x Buyer) – (2)

• Win Back Flow – (3)

• Cross Sell Flow (1)

Part 2 Flows:

• Welcome Series. (4 Emails)

• Browse Abandonment (1 Email)

• Abandoned Cart. (3 Emails)

• Abandoned Checkout. (3 Emails)

• Customer Thank you + Customer Review. (2 Emails)

• VIP / Loyalty. (3 Emails)

• Surveys (1 Email)

• BFCM flows ( new from Klaviyo )

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2) Klaviyo - The SMS Channel

I was only talking about emails, Klaviyo also has an SMS channel. SMS has the highest open rate and read rate in the world leaving email to 2nd. You can google and read about this to fact-check.

Here: https://manychat.com/blog/sms-vs-email-marketing-2021/

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3) Klaviyo - The Lead Capture Forms

As far as the lead capture process, you need to stay compliant with US, UK, Europe & Australian laws. You need to get consent from customers to receive SMS offers and promotional emails from your brand separately for email and SMS as they are 2 different channels. These are the best practices that Klaviyo suggests, not me.

https://storage.tally.so/7a760a5d-87ad-4906-b2cc-80facfb83aca/LeadCaptureForms.png

I know staying compliant with US law is hectic.

https://storage.tally.so/5cde2052-10e6-4d93-abb9-088ed91d5c53/Consent.png

Take the chill pill. It will be handled. Most applicants from here will only talk about getting you the results but not to this extent of staying compliant, I believe.

Help article: https://help.klaviyo.com/hc/en-us/categories/360000228812-Compliance

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4) Klaviyo - Custom Reporting

Custom reporting is unreal. Check this out.

https://storage.tally.so/aa1b9feb-366f-4d7a-82fb-65c0b9a0c699/klaviyo.png

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5) Klaviyo - Email Deliverability

If your open rates are less than 10%, then you have an email deliverability issue.

https://storage.tally.so/7232c628-666e-419c-89b7-257f71ab4399/deli.png

Check how emails are being delivered flow-wise.

Check how emails are being delivered campaign-wise.

https://storage.tally.so/ce412c48-252a-403c-937c-627d6870c7be/DeliverabilityCheckpng.png

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6) Klaviyo - Benchmarks Feature

You also have benchmark data with which you can compare the metrics of your business to the standards within your peer group ( same industry but with different businesses). How cool is that?

Here is the article: https://help.klaviyo.com/hc/en-us/articles/360050180151

https://storage.tally.so/b2796012-91af-4855-b81e-97af8ead17a5/Benchmarks.png

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7) Klaviyo - Pop-up Form Demo

On Oct 8th I got my Email Deliverability Certification from Klaviyo.

On Oct 14th I did set up my 2-step pop-up form on my website below that captures email addresses & Birthdays :P

Check out my popup on mobile & desktop here: KlaviyoDemo.com If it doesn't show on the desktop, try it on mobile. I tested it on my desktop, but it didn't properly fire. So I tested it on my mobile. It passed my test.

As a bonus, I have also set up a "15% OFF teaser" (towards your left bottom) that shows before the pop-up form. When you click on the teaser, pop-up fires. You can also show your pop-up form to "Target visitors in a list or segment" specific segments and exclude them from specific segments.

This process includes installing a piece of code on the back end of the website which I did myself. ( in this case )

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8) Klaviyo Certified. About me!

They also have a course which is Klaviyo Academy through which I became a Klaviyo-certified Email Deliverability Expert

https://storage.tally.so/26cec9bb-6ce2-453a-9597-86108fdf8de6/Klaviyo-Deli.png