Brand Design Questionnaire
Where are you located, and do you serve clients outside your area?
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Tell me a little about your mission or values—what matters to you?
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What’s holding your current branding (or lack of one) back from helping you grow?
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Where would you like your branding (and business) to be in 6 months?
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What kind of clients/customers do you typically work with?
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Do you have a budget range in mind for this project?
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Do you have a budget range in mind for this project?
Do you have a tagline or phrase you like to use?
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What products or services do you offer?
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What’s your big-picture goal for your brand?
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Which words describe your brand best? (check all that apply)
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Which words describe your brand best? (check all that apply)
How do you want your audience to feel when they see your brand?
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Are there any symbols, motifs, animals, or metaphors you feel drawn to? (Even loosely... helps spark inspiration!)
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Do you already have brand colors or fonts you love?
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Are there colors you dislike or want to avoid?
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Do you have a Pinterest board or moodboard?
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Upload 2–3 logos or brand visuals with the vibe/aesthetic that you want your brand to have. (These don’t need to be in your industry.)
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Where will you primarily use your brand? (if there is an item that is a "maybe" for one day, check it!)
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Where will you primarily use your brand? (if there is an item that is a "maybe" for one day, check it!)
