The future of skills & hiring in the age of AI

Chief Creative Officer / Executive Creative Director

Chief Strategy Officer / Head of Planning

AI is used sporadically by individuals for basic tasks, with no formal strategy or structure in place.

AI is used with confidence to enhance productivity and quality, supported by structured policies and training.

AI-optimised workflows, new skills, and reconfigured teams allow focus on higher-value activities.

AI drives new products, services, and business models, becoming integral to the agency’s strategy and competitive advantage.

Over the next 12 months, how will you build AI capability in your agency/brand? (Select all that apply)

Prompting/working with AI tools effectively

Technical skills (e.g. coding, model training)

Confidence in applying and selling AI solutions to clients/stakeholders

Production (pre-production, production, post-production)

Client services (account handling, reporting, presentations)