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The state of Customer Journey Mapping - 2025 Industry Research

Welcome to the most comprehensive study of customer journey mapping practices among CX professionals. This research, conducted by CXM Academy, explores the unique challenges and opportunities facing today's customer experience practitioners.
Your insights will contribute to industry-leading research that will be shared with practitioners. You will receive free access to the complete research finding, and CXM Academy members will receive a detailed analysis and actionable recommendations.
This survey takes approximately 12-15 minutes to complete and adapts to your experience level and role. Your responses are completely confidential and will be aggregated for analysis purposes only."
What you'll contribute
This survey takes 8-12 minutes to complete and covers your professional background, compensation details, role responsibilities, and career satisfaction. All responses are completely anonymous and will be aggregated with other CX professionals across Europe.
By participating, you will:
• Contribute to the a comprehensive study of CX journey mapping practices
• Receive free access to complete research findings and industry benchmarks
• Compare your practices with industry peers and identify improvement opportunities
Your privacy matters
Your participation is voluntary and your responses will be kept strictly confidential. We comply with GDPR and other privacy regulations. You may withdraw from the survey at any time, and your partial responses will be deleted upon request.
Ready to begin?
Let's create the industry resource we all need.