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Design Decoder: The Brand Asset Quiz That Helps Uncover Your Design Style

Have you ever said "I just don't know how to describe the designs I want in my head"? If so, this is the quiz for you!

The Design Decoder Quiz will not only give you a brand asset profile, but will also teach you design vocab so that you can communicate with your designer more easily! No more "I can see it but not describe it" – after this quiz, you'll basically speak designer!

https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

1: Let's start with a collection of words.

When thinking about your brand, it's helpful to begin thinking in concrete terms so you can plug those terms into Pinterest to get your brand personality.
Q2: Word Pairings
A
https://storage.tally.so/e1a6bcdf-e0a7-4942-b1de-0bffb142f45c/Words---B.png
B
https://storage.tally.so/89806f97-6ffb-4237-acda-3f654ee0243d/Words---D.png
C
https://storage.tally.so/2b892be3-3567-406f-967e-eae6dd9930f0/Words---C.png
D
https://storage.tally.so/fa616f4b-58d9-4870-ad08-c589fe25e1bd/Words---A.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

2: What types of colors do you like?

Now we're not talking about amount, we're talking color profiles. You'll notice I'm using words like accent, neutral, vibrant, cozy, etc.
Q3: Type of Color
A
https://storage.tally.so/144ff134-e7d5-4c73-ba00-db3fe64324c7/Combo-B.png
B
https://storage.tally.so/82e1cae8-a614-4058-bf36-f60a9c454777/Combo-C.png
C
https://storage.tally.so/13515fe8-c537-4f67-a669-e7aeffcb80f8/Combo-A.png
D
https://storage.tally.so/5468170f-c10b-4e92-b16b-ed122ebba9e0/Combo-D.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

3: What business card mockup do you like the best?

A mockup is when you place a design in a real-world scenario. If you "mocked up" your business card, what style would you choose?
Q3: Biz Card Mockup
A
https://storage.tally.so/b18a7007-7120-449a-a911-c9a0b704d206/Work---2.png
B
https://storage.tally.so/f7110fe5-d503-414d-b4d7-4c4417ff8228/24.png
C
https://storage.tally.so/bda0f992-a5ab-4a8c-aed8-3d31371775b9/23.png
D
https://storage.tally.so/f2c16dfe-41a2-400c-a097-16cc4ea36ee0/Work---1.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

4: Choose a script font combination!

If you HAVE To choose a font combo with a script font, which would you choose?
Q4: Logo
A
https://storage.tally.so/b88a66cc-69bf-4d30-8d57-4176107ae719/Accent-Font-C.png
B
https://storage.tally.so/020b74bb-c0e8-40e6-840d-afc77858338c/Accent-Font-D.png
C
https://storage.tally.so/5c671509-44ac-45a9-9fb5-72a029279e5c/Accent-Font-B.png
D
https://storage.tally.so/1788dd8f-e316-4609-97ef-fe3b8afb329d/Accent-Font-A.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

5: What border / text container do you like the most?

Text needs contrast to be easily readable! A great way of adding contrast is to add a text border or change the image opacity. What looks best to you?
Q5: Border Style
A
https://storage.tally.so/d2e82e7d-513e-4151-868b-c22b2dd586f8/Border-C.png
B
https://storage.tally.so/0dcdeab9-53dd-4d50-ad22-035e12b9b32f/Border-D.png
C
https://storage.tally.so/89afb94d-0a47-4d8b-a171-433ace894435/Border-A.png
D
https://storage.tally.so/0c22d324-26cd-4f6d-ad68-06a40087a4a6/Border-B.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

6: What gradient would you choose?

Gradients are a great way to add depth and movement to a section or brand. They come in all types of colors and flavors - so what strikes your fancy the most?
Q6: Gradient
A
https://storage.tally.so/4e0eecca-7e51-4b8a-84b1-c079d0480670/Gradient---1.png
B
https://storage.tally.so/33febe6b-29c1-4532-81bc-d659a3c04573/Gradient---4.png
C
https://storage.tally.so/14a7f1cf-d6a1-4b5d-a56f-e4d3b3a8db40/Gradient---3.png
D
https://storage.tally.so/280b7917-35b9-48c9-b9f3-1895583d7314/Gradient---2.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

7: Choose a stock photo of a computer.

Maybe it's for a blog post or a section about your services - which stock photo do you choose?
Q7: Accent Font
A
https://storage.tally.so/1a07e5e3-26f3-4c8a-a0ba-fbda16436eeb/Planner---B.png
B
https://storage.tally.so/56e61565-9e9e-4ca1-917a-7068ad3a7fe9/23.png
C
https://storage.tally.so/555cdcab-56e2-4e57-8919-49d73c548321/warm-computer.png
D
https://storage.tally.so/69b1b24d-5007-4048-86de-3beaa8c7c0e6/22.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

8: Choose a bouquet!

Which one of these sets of flowers speaks to you the most?
Q8: Bouquet
A
https://storage.tally.so/fdcd622a-5f46-4adb-a2a4-7ca3460b260c/Flowers---3.png
B
https://storage.tally.so/995b3127-f1c6-46db-832e-3b05d20296cf/Flowers---4.png
C
https://storage.tally.so/5508ead0-e6d5-4b6b-99cc-8057967f05cb/Flowers---1.png
D
https://storage.tally.so/ec64d1d4-e2b7-4671-8499-271c747fc0f8/Flowers---2.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

9: What icon style would you choose?

Icons are amazing for lists or to illustrate statements. They can help "show" and not "tell" certain concepts.
Q9: Icons and Graphic Style
A
https://storage.tally.so/f29f05e9-9c03-4931-b413-4aa6ef3b42bc/Icons---2.png
B
https://storage.tally.so/0103672d-8859-434b-a886-f804f028d536/Icons---4-2-.png
C
https://storage.tally.so/0539efcb-2216-4dfe-924f-4ecb3e0c1df7/Icons---1.png
D
https://storage.tally.so/4c63d2db-2464-42ec-850f-dd77edebd632/Icons---4.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

11: Choose a texture for your brand.

Textures, like gradients, are a great way to add a little spice to your brand. Whether it adds movement, depth, or a tactile feel, they're great brand elements.
Q11: Texture
A
https://storage.tally.so/3021e192-27a7-40e6-94b7-99c813014ccc/Texture---1.png
B
https://storage.tally.so/0e2e056c-7f14-4dfc-bc6c-533c197a8e2a/Texture---4.png
C
https://storage.tally.so/e5ae61e6-a963-4455-ba51-456e27be3310/Texture---2.png
D
https://storage.tally.so/5ce1106a-7939-4616-813e-46c8d581a682/Texture---3.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

12: What style of headshot do you like best?

Oh man, the headshot! What to wear? How to pose? I find that these four styles show up most often in headshots. Mine is the one with flowers!
Q12: Headshot
A
https://storage.tally.so/06212335-5958-4a7d-bc8d-13ccbbc6a2a9/Headshot---4.png
B
https://storage.tally.so/ef755ae5-c766-4c84-92e2-e6ddf22ab0a8/Headshot---2.png
C
https://storage.tally.so/2821ee6e-2cf4-4982-8166-e4b07be789ee/Headshot---1.png
D
https://storage.tally.so/e3cf9cd4-fc12-4b74-bdba-782fd048cf5b/Headshot---3.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

13: Choose a grid.

Why? Well, we need a pattern of course, and a grid is a great way to see the differences between the feel and vibe of patterns!
Q13: Grid
A
https://storage.tally.so/d79b02fb-cba5-4851-80bc-f90251f553fa/Pattern---4.png
B
https://storage.tally.so/646ffa9b-ae19-411c-9e77-fe0fa5c1fc6c/Pattern---1.png
C
https://storage.tally.so/11cc8211-3431-439b-b4b8-8478189c9641/Pattern---3.png
D
https://storage.tally.so/90254cb9-5289-4cf8-b3c0-951c4cdd5cd9/Pattern---2.png
https://storage.tally.so/c52f552d-6d94-4d2c-80d6-43a13007cc92/Squiggle_graphic.png

Decode Your Results

That's it! You've done it: you've cracked the code of your design profile. You've connected design vocab with visuals, and have a better understanding of design elements.
Now to get the results!