Design Decoder: The Brand Asset Quiz That Helps Uncover Your Design Style
Created by Bold August Design Studio, a brand and web design studio!
Have you ever said "I just don't know how to describe the designs I want in my head"? If so, this is the quiz for you!
Do you REALLY like a lot of colors? Or are you happier with a smaller palette? Do you like a statement font, or something simple? Sometimes you have a vision in mind for your logo, but you’re not sure how to communicate that vision, or where you fall on the brand scale from chic to maximalist to vibrant to minimal.
The Design Decoder Quiz will not only give you a brand asset profile, but will also teach you design vocab so that you can communicate with your designer more easily! No more "I can see it but not describe it" – after this quiz, you'll basically speak designer!
1: Let's start with a collection of words.
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When thinking about your brand, it's helpful to begin thinking in concrete terms so you can plug those terms into Pinterest to get your brand personality.
2: What types of colors do you like?
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Now we're not talking about amount, we're talking color profiles. You'll notice I'm using words like accent, neutral, vibrant, cozy, etc.
3: What business card mockup do you like the best?
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A mockup is when you place a design in a real-world scenario. If you "mocked up" your business card, what style would you choose?
4: Choose a script font combination!
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If you HAVE To choose a font combo with a script font, which would you choose?
5: What border / text container do you like the most?
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Text needs contrast to be easily readable! A great way of adding contrast is to add a text border or change the image opacity. What looks best to you?
6: What gradient would you choose?
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Gradients are a great way to add depth and movement to a section or brand. They come in all types of colors and flavors - so what strikes your fancy the most?
7: Choose a stock photo of a computer.
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Maybe it's for a blog post or a section about your services - which stock photo do you choose?
Which one of these sets of flowers speaks to you the most?
9: What icon style would you choose?
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Icons are amazing for lists or to illustrate statements. They can help "show" and not "tell" certain concepts.
Q9: Icons and Graphic Style
11: Choose a texture for your brand.
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Textures, like gradients, are a great way to add a little spice to your brand. Whether it adds movement, depth, or a tactile feel, they're great brand elements.
12: What style of headshot do you like best?
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Oh man, the headshot! What to wear? How to pose? I find that these four styles show up most often in headshots. Mine is the one with flowers!
Why? Well, we need a pattern of course, and a grid is a great way to see the differences between the feel and vibe of patterns!
That's it! You've done it: you've cracked the code of your design profile. You've connected design vocab with visuals, and have a better understanding of design elements.
Leave your email to get your results AND unique Pinterest boards to get your profile journey started. PLUS, word on the street is, there are free Canva templates in the email workflow that follows!
