To be considered for Inc42 Startup Spotlight, your startup should meet most of the following:
1. India-Focused: Headquartered in India, or if overseas, must have 60–70% of the workforce based in India.
2. Tech-First or Tech-Led: Must be a tech company or use digital platforms meaningfully to scale product, or distribution.
3. Independent Entity: Should not be a subsidiary, acquired firm, or spin-off of a larger corporate or conglomerate.
4. Minimum Viable Product (MVP): Must have a working product or service
5. Revenue-Generating or Close to It: Actively making revenues, or on track to start generating revenue within the next 60 days.
6. Innovative Differentiation: The product, model, or approach should bring something fresh, solving a real problem in a new, better, or more scalable way.
7. Market Relevance: The startup should be addressing a real, identifiable need — not just a nice-to-have.
8. Clear Growth Signals: Tangible signs of momentum — user growth, partnerships, expansion, team scaling, or market traction.
9. Mission-Aligned Storytelling: Bonus points if your brand has a compelling origin story, cultural resonance, or consumer/community love.
We’re highly selective — only 1 in 20+ startups make it to the Inc42 Startup Spotlight. If your story gets featured, it’s because you’ve cleared a rigorous editorial bar across innovation, traction, and storytelling. We don’t just cover promising startups — we spotlight the ones truly breaking through.