This is a self-assessment designed to help you identify where your brand is aligned — and where it may be out of sync with your vision, structure, or message.
You’ll answer 15 prompts across the three core dimensions of the ARC Framework: Each response is rated on a scale of 1 to 5. At the end, you’ll total your score and be given your ARCITECT Tier — which will help you understand what to prioritize and where to focus next in your brand and business.
Your vision is the internal compass behind your brand. This section explores how aligned your offers, direction, and identity feel with the deeper mission you're here to fulfill. It’s about clarity, connection, and future orientation — not just what you do, but why you do it.
Structure is what holds your brand together behind the scenes — your systems, offers, and client journey. This section helps uncover whether what you’ve built can support where you're going, or whether things are starting to crack under pressure.
Signal is the outward expression of your brand — what your audience sees, feels, and responds to. Here, we’re checking in on how well your message, visuals, and presence reflect your depth, values, and identity. In short: does what you're putting out what you truly offer?
Enter your total score from each section above: