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Phenyx - Social Media Questionnaire

Client Information

Can you provide an overview of your business, including products/services offered and target audience?

What are your primary business goals and objectives?

Have you previously engaged in social media marketing? If so, what platforms have you used and what were the results?

Who are your main competitors in the industry (List three), and how do you differentiate yourself from them?

List of Current Social Media Platforms:

List of Current Social Media Platforms:

What tone and voice do you want to convey through your social media presence?

What tone and voice do you want to convey through your social media presence?

Can you describe your ideal customer? What are their demographics, interests, and pain points?

What specific actions or behaviours would you like your social media audience to take (e.g., visit website, make a purchase, sign up for newsletter)?

Do you have any existing branding guidelines or assets (logo, colour palette, imagery) that should be incorporated into the social media strategy?

What is your budget (per month) and timeline for implementing the social media strategy?

How do you measure success in your marketing efforts? Are there any key performance indicators (KPIs) that are particularly important to you?

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