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Phenyx - Social Media Questionnaire
Client Information
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Can you provide an overview of your business, including products/services offered and target audience?
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What are your primary business goals and objectives?
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Have you previously engaged in social media marketing? If so, what platforms have you used and what were the results?
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Who are your main competitors in the industry (List three), and how do you differentiate yourself from them?
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List of Current Social Media Platforms:
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List of Current Social Media Platforms:
Instagram
Facebook
TikTok
YouTube
LinkedIn
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What tone and voice do you want to convey through your social media presence?
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What tone and voice do you want to convey through your social media presence?
Professional/Formal
Casual/Friendly
Humorous
Inspirational
Other
Can you describe your ideal customer? What are their demographics, interests, and pain points?
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What specific actions or behaviours would you like your social media audience to take (e.g., visit website, make a purchase, sign up for newsletter)?
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Do you have any existing branding guidelines or assets (logo, colour palette, imagery) that should be incorporated into the social media strategy?
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Click to choose a file or drag here
Size limit: 10 MB
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What is your budget (per month) and timeline for implementing the social media strategy?
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How do you measure success in your marketing efforts? Are there any key performance indicators (KPIs) that are particularly important to you?
Untitled checkboxes field
Follower Growth
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Engagement rate (likes, comments, shares)
Click-through rate (CTR)
Sales
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