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Module 1 : Growth & Distribution : Find your ideal customer and channel.
Where do you want us to send the results?
*
What describes you best?
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What describes you best?
A
Solo Founder
B
Small Team (1-5)
C
Side Hustler - Part time project
D
Established business
Where are you in your journey?
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Where are you in your journey?
A
Ideation
B
Building MVP
C
Scaling
D
Optimizing
Share any link that shows what you're building (optional but helpful!)
Find your ideal customer
Who buys your product?
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What’s the #1 compliment you hear?
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What’s the #1 compliment you hear?
A
“This saved me time!”
B
“Worth every penny!”
C
“So easy to use!”
D
“I wish I found this sooner!”
E
Other
What’s the biggest hesitation before buying?
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What’s the biggest hesitation before buying?
A
Price
B
“Will it work for me?”
C
Lack of social proof (reviews/case studies)
D
Trust / credibility
E
Effort
F
Other
Upload a screenshot of your homepage for bonus insights.
Click to choose a file or drag here
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Channel Identification
Which channel brings in your best customers today? (Pick the most impactful.)
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Which channel brings in your best customers today? (Pick the most impactful.)
A
Organic search (SEO/Google)
B
Paid ads (Google/Facebook/LinkedIn)
C
Partnerships/Referrals
D
Social media (content/viral)
E
Events/Webinars
F
Cold outreach (email/calls)
G
Offline/ In person meeting
H
Word of Mouth
I
Other
Where do your best customers already spend time — but you’re not consistently marketing yet?
(Pick up to 2)
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(Tooltip - "Look for places where small efforts brought results — but you haven’t built a full strategy yet.")
Where do your best customers already spend time — but you’re not consistently marketing yet?(Pick up to 2)
Organic search (Google/SEO)
Paid ads (Google, Facebook, LinkedIn)
LinkedIn content or outreach
Instagram/TikTok content
YouTube videos/tutorials
Podcasts (guest appearances or ads)
Industry newsletters/blogs
Events, trade shows, or webinars
Cold email or cold calling
Partnerships or referral programs
Other
TARGETING, POSITIONING & MESSAGING
Which customer segment delivers 80% of your revenue or growth?
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What deep fear or emotional drives your customer’s decisions?
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What deep fear or emotional drives your customer’s decisions?
A
Fear of wasting time or falling behind
B
Fear of losing money or making costly mistakes
C
Fear of looking incompetent or foolish
D
Fear of missing out on growth opportunities
E
Frustration with outdated, slow, or complex solutions
F
Feeling overwhelmed by too many choices or complexity
G
Other
Where do they seek trusted recommendations? (Pick 2)
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Where do they seek trusted recommendations? (Pick 2)
LinkedIn thought leaders
Niche forums (Reddit/Facebook groups)
YouTube tutorials/reviews
Industry podcasts/newsletters
Peers/word-of-mouth
Other
What’s the default alternative to your solution?
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What’s the default alternative to your solution?
Competitors
DIY/Homegrown solutions
Doing nothing (status quo)
Other
How would you describe your advantage in one of these simple ways?
(Pick the one that fits best.)
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How would you describe your advantage in one of these simple ways?(Pick the one that fits best.)
A
We are faster than alternatives
B
We are easier to use than alternatives
C
We are more affordable than alternatives
D
We are more trusted/credible than alternatives
E
We offer a unique feature competitors don't
F
We help customers achieve better outcomes
G
Other
What’s your unfair advantage?
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What’s your unfair advantage?
A
Proprietary technology or data advantage
B
Unique founder experience or expertise (e.g., ex-Google, industry veteran)
C
10x faster, cheaper, or more efficient than alternatives
D
Exclusive partnerships or access others can’t offer
E
Simplicity and ease of use
F
Trust and credibility (e.g., “safe choice,” strong reputation)
G
Emotional benefit (e.g., “peace of mind,” “feeling of control”)
H
Other
What’s your brand’s archetype? (Pick 1)
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What’s your brand’s archetype? (Pick 1)
A
Hero (We help you win) — e.g., Nike
B
Sage (We give you wisdom) — e.g., HBR
C
Rebel (Break the rules) — e.g., Tesla
D
Caregiver (We protect you) — e.g., Patagonia
What’s your most persuasive message hook?
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What’s your most persuasive message hook?
A
Stop [industry pain] once and for all
B
The truth about [problem] nobody admits
C
How [customer type] saved [time/money] without [sacrifice]
D
Finally, a [solution] that actually works
E
Other
What’s your strongest proof?
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What’s your strongest proof?
A
Case studies
B
Testimonials
C
Data/results (e.g., "87% faster onboarding")
D
Credentials (e.g., "Backed by Y Combinator")
E
Other
What’s the most common misconception people have about your solution? (Pick the one that fits best.)
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What’s the most common misconception people have about your solution? (Pick the one that fits best.)
A
"It’s too expensive for what it offers."
B
"It’s only for [large businesses / tech-savvy people / experts]."
C
"It’s complicated or hard to set up."
D
"It won’t really solve my problem."
E
"It’s just like every other option out there."
F
Other
What’s the strongest message your competitors use?
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What’s the strongest message your competitors use?
A
"We’re the most affordable option."
B
"We’re the easiest to use."
C
"We’re trusted by the biggest brands."
D
"We deliver the fastest results."
E
"We have the most advanced technology."
F
Other
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