What
1. Coordinate marketing campaigns across social platforms
2. Research (Trends and track analytics, A/B testing, 3rd party apps, develop content strategy, make data driven decisions), present numbers on a weekly basis, take lead with new projects/experiments and make decisions on what to do next with the available data
3. Identify, present and test video topic ideas on a weekly basis
4. Organize content calendar (upload videos, organize content on Trello and Statusbrew)
5. Schedule videos (on all platforms)
6. Script and schedule reels (create scripts and refine language to optimize watch time and CTA)
7. Create and schedule carousels (create carousels on Canva with CTAs with high CTRs)
8. Create and post stories (create stories on Canva or in-app and post stories with CTAs with high CTRs)
9. Engage with followers and content creators (Build community and relationships)
10. Customer support (DMs and email)
11. Administrative duties (Make sure ecosystems are cohesive. Make sure automations (ManyChat, email campaigns, tracking) are working and processes are documented