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Origins Plus Service Agreement

The 5ifth Floor | Origins Plus Engagement

1. Parties

This Agreement is entered into by and between:

Service Provider: The 5ifth Floor, a story architecture studio and Delaware limited liability company ("The 5ifth Floor," "we," "us").

Client: The individual or organization identified in the signature block below ("Client," "you").

Together referred to as the "Parties."

The Client represents and warrants that it is entering into this Agreement in a commercial capacity, as a business entity or individual operating in a professional or commercial context, and not as a consumer for purposes of any applicable consumer protection statute.

2. Scope of Services

The 5ifth Floor will deliver the complete Origins system, comprising four named components. Each component is explicitly labeled within the final deliverable:

→ The Anchor: the core narrative kernel that grounds all communications, positioning, and strategic decisions.

→ Decision Deployment: the operational narrative layer that aligns internal decision-making with the founding story.

→ Capital Deployment: the investor and funding narrative layer, translating the story into the language of opportunity and return.

→ People Deployment: the audience and recruitment narrative layer, identifying and activating the people the story is built to reach.

All four components are delivered as a single, complete, integrated document in PDF format. The final deliverable is designed to be used as-is; it is not an editable template. Length varies by client and engagement and is not guaranteed to meet any minimum page or word count.

Delivery includes initial completion and one (1) round of revisions per component. Additional revision rounds beyond this scope are not included.

Origins Plus includes two additional post-delivery features: a Live Strategy Session (Section 2.3) and Post-Delivery Support Access (Section 2.4). Both features are contingent on delivery of the primary Origins deliverable.

2.1 Discovery Session

The engagement includes one (1) Discovery Session of two (2) hours. This session is the primary source from which the Origins system is built. The Discovery Session is scheduled by the Client and marks the official commencement of practitioner work.

2.2 Client Responsibility for Accuracy

The accuracy and completeness of the Origins system depends entirely on the accuracy and completeness of information provided by the Client. The Client is responsible for ensuring all intake materials and all information provided during the Discovery Session are truthful, complete, and current. The 5ifth Floor builds from what the Client provides. If the Client provides inaccurate, incomplete, or materially misleading information, the resulting deliverable reflects that, and The 5ifth Floor is not responsible for revisions necessitated by Client-provided errors or omissions.

2.3 Live Strategy Session

Origins Plus includes one (1) Live Strategy Session of two (2) hours. This session occurs after delivery of the primary Origins deliverable and is designed to support the Client's initial deployment of the completed system.

The Live Strategy Session is a working session, not a revision session. Its purpose is to help the Client understand how to activate, apply, and deploy the deliverables in context. The session does not constitute additional deliverable work, does not produce new written components, and does not extend or modify the scope of any guarantee under Section 3.

Scheduling. The Client must schedule the Live Strategy Session within thirty (30) calendar days of the delivery date of the primary Origins deliverable. Scheduling is initiated by the Client through a link provided by The 5ifth Floor at the time of delivery. If the Client fails to schedule the session within the thirty-day window, the session is forfeited and no refund or credit is issued.

Recording. The session will be recorded. The Client will receive the recording within three (3) business days of the session date. The recording is provided for the Client's internal use only and is subject to the confidentiality terms in Section 10.

Rescheduling. The Client may reschedule the session once without penalty, provided the reschedule request is made at least forty-eight (48) hours before the scheduled time. A second reschedule, or a request with less than forty-eight hours' notice, forfeits the session.

2.4 Post-Delivery Support Access

Origins Plus includes thirty (30) days of post-delivery implementation support. This support window is designed to help the Client apply the Origins system to real business decisions during the critical implementation period immediately following delivery.

Window. The support window opens seven (7) calendar days after the delivery date of the primary Origins deliverable and closes thirty-seven (37) calendar days after the delivery date, a total active window of thirty (30) days. The seven-day delay allows the Client time to review the deliverable before access begins. Unused time within the support window does not carry over, extend, or entitle the Client to a refund or credit.

Platform. All support is conducted through a private Basecamp project created by The 5ifth Floor exclusively for this engagement. No phone calls, video sessions, or external platform communications are included in this support access. The 5ifth Floor is not responsible for delays attributable to the Client's failure to use or access Basecamp.

Team Access. The Client may add up to six (6) team members to the private Basecamp project. The Client is responsible for providing the names and email addresses of all team members before the support window opens. Team members added after the window opens are at The 5ifth Floor's discretion. The Client is responsible for the conduct and communications of all team members within the Basecamp project.

Response SLA. The 5ifth Floor will respond to Client messages within two (2) business days during the active support window. Responses are provided during standard business hours, Monday through Friday, excluding federal holidays. The 5ifth Floor does not guarantee same-day responses.

Scope of Support. Support is limited to implementation guidance, specifically, helping the Client apply the deliverables to real organizational decisions, communications, and contexts. This includes answering questions about how to use specific Anchor language, how to apply deployment components, and how to think through decisions using the Origins system.

The following are explicitly excluded from support access:

• New deliverables, written artifacts, or additions to the Origins system outside the original scope.

• Extensive workshopping, strategy sessions, or project planning beyond the deliverable's direct application.

• Campaign creation, marketing execution, email copywriting, or grant writing.

• Requests that would constitute a new engagement or that fall outside the scope defined in Section 2.

If a Client request during the support window falls outside this scope, The 5ifth Floor will note the boundary and may refer the request to a separate engagement.

3. Performance Guarantees

The 5ifth Floor stands behind five guarantees that govern the quality and durability of the work. These guarantees are binding commitments, not marketing language. Each guarantee has a defined objective threshold that activates it. Subjective preference, including but not limited to aesthetic disagreement, change in direction, stakeholder opinion, or personal taste, does not activate any guarantee. Guarantees are triggered by verifiable, documented conditions only.

3.1 No Churn Guarantee

"If the work we build doesn't remain relevant and usable for at least 18 months, we re-tool it at zero cost."

What activates this guarantee: A specific component of the Origins system has become factually inaccurate or structurally inapplicable within 18 months of delivery due to a documented external change, such as a market shift, a company pivot, a category evolution, or a material change in the Client's business that was not foreseeable at the time of engagement. The Client must identify the specific component, the specific change that caused the failure, and demonstrate that the component can no longer perform its function as delivered.

What does not activate this guarantee: The Client prefers a different approach. Aesthetic direction has changed. A stakeholder gave negative feedback. The Client "doesn't like it anymore." Internal organizational changes that the Client chose to make. The component is being used less because of deployment decisions, not because the work itself became irrelevant.

Expiration and Claim Deadline: The triggering failure must occur within eighteen (18) months of delivery of the final Origins system, as described above. Claims must be submitted in writing within thirty (30) days of the Client identifying the triggering failure. Claims submitted more than twenty-four (24) months after delivery are not eligible.

3.2 The "It's True" Guarantee

"When you hear your Anchor for the first time, you'll recognize it as something you've always known. If you don't say 'that's what I've been trying to say,' we haven't finished."

What activates this guarantee: The Client identifies specific language, claims, or framing in the Anchor that directly contradict positions the Client expressed in intake materials or during the Discovery Session. The test is documentary, not emotional: the Client must cite the specific Anchor passage and the specific intake or Discovery Session record it contradicts, demonstrating that The 5ifth Floor introduced content that conflicts with what the Client actually stated. The 5ifth Floor reviews both sources as part of the claim assessment.

What does not activate this guarantee: The Client prefers different word choices. A specific phrase sounds awkward. The tone doesn't match expectations. The Client feels the language could be stronger. The Client didn't realize what they truly believed until after delivery. Any feedback that amounts to aesthetic preference, evolved thinking, or a desire for a different angle, rather than a documentable conflict between the Anchor and the Client's stated positions on record.

Expiration: This guarantee expires twelve (12) months after delivery of the final Origins system. Claims submitted after this window are not eligible.

3.3 The "First Room" Guarantee

"Your Anchor holds the first time you walk it into a room that matters: a board meeting, funder conversation, or pitch. If it collapses under pressure, we rework it. We don't deliver tools that only work in theory."

What activates this guarantee: The Client deployed the Anchor in a high-stakes context, such as a board meeting, investor meeting, or pitch, and the Anchor failed to communicate the core narrative to the audience. "Failed to communicate" means the audience did not understand what the organization does, who it is for, or why it exists, not because they were uninterested, declined to invest, or gave critical feedback on the business itself. The Client must submit a written account of the deployment within seventy-two (72) hours of the meeting, including: the date and format of the meeting, who was present (roles, not necessarily names), and a specific description of what questions or responses from the audience demonstrated that the core narrative did not land. Third-party written feedback is welcome but not required. The Client's own contemporaneous written account, submitted within the 72-hour window, is sufficient.

What does not activate this guarantee: The meeting did not go well for reasons unrelated to the Anchor. The audience was not the right fit. The Client improvised away from the Anchor in the room. The Client was underprepared or nervous. The investor or board passed on the opportunity. Outcomes such as funding secured, partnerships closed, or decisions made are not covered by this guarantee. Only the Anchor's communicative clarity is subject to it.

Expiration: This guarantee expires twelve (12) months after delivery of the final Origins system. Claims based on deployments occurring after this window are not eligible.

3.4 The "Anti-Maybe" Guarantee

"Your Anchor has to answer every major decision you bring to it with a clear yes or no. If it's giving you 'maybe,' it's not your Anchor yet."

What activates this guarantee: The Client brings a specific, real, documented decision to the Anchor, such as a partnership consideration, a hiring decision, a market expansion, or a product direction, and the Anchor cannot produce a clear directional answer. The decision must be submitted in writing. The 5ifth Floor and the Client will assess the Anchor's response to that specific decision together. If the Anchor genuinely cannot resolve the decision into a directional yes or no, the guarantee is triggered and The 5ifth Floor continues work on that component.

What does not activate this guarantee: The Client feels uncertain generally. The Anchor doesn't address a topic outside its designed scope (the Anchor governs narrative and identity decisions, not operational, financial, or legal ones). Feedback that the Anchor "feels ambiguous" without a specific decision test. A decision that is inherently ambiguous by nature and would resist resolution by any framework. The Client's own uncertainty about the decision itself.

Expiration: This guarantee expires twelve (12) months after delivery of the final Origins system. Claims submitted after this window are not eligible.

3.5 The "Compounding" Guarantee

"Every piece of work we build should be doing more for you 12 months from now than it is today. If it's not, we built decoration."

What activates this guarantee: At or after the 12-month mark from delivery, the Client can document, with specific evidence, that a component of the Origins system has become structurally less useful, less applicable, or less effective than it was at delivery, for reasons within The 5ifth Floor's control. "Within our control" means the foundational work, specifically the narrative architecture, the framing, and the story logic, has failed to hold. The 5ifth Floor reviews the documented evidence and makes the determination of whether the failure is attributable to the work or to deployment.

What does not activate this guarantee: The Client wants a refresh. The market has evolved in ways that were not predictable at the time of engagement. The Client has not deployed the work consistently. The work is being used less due to internal organizational choices, staff turnover, or strategic pivots the Client made after delivery. The Client believes the work could be better without identifying a specific structural failure.

Expiration: This guarantee expires twenty-four (24) months after delivery of the final Origins system, providing a minimum twelve (12)-month activation window following the required 12-month observation period. Claims submitted after this window are not eligible.

Guarantee Review Process

All guarantee claims must be submitted in writing to The 5ifth Floor by email to goingup@the5ifthfloor.com or by written delivery to 1617 Kendale Ave, Memphis, TN 38106. Upon receipt, The 5ifth Floor will acknowledge the claim within five (5) business days and schedule a review session within fifteen (15) business days.

The 5ifth Floor will conduct an initial assessment of whether the objective threshold has been met based on the criteria defined above and will share its assessment with the Client in writing within fifteen (15) business days of receiving the claim. If the Parties cannot agree on whether a guarantee threshold has been met within thirty (30) calendar days of the initial claim, the dispute resolution process in Section 12 governs.

Re-Work Cap. Re-work performed under any guarantee is capped at a combined total of 17 (17) hours of practitioner time across all guarantees in a given engagement. This represents the full-engagement-fee equivalent at The 5ifth Floor's standard rate of $600 per hour, and aligns with the total liability cap in Section 9. Re-work does not reset or expand the original engagement scope.

Guarantees apply to the original Client and original engagement only. They are not transferable.