India’s Creators: Opportunities and Challenges

Aspiring creator: I am learning, experimenting, or have recently started creating content.

Emerging creator: I create content regularly and am building an audience.

Established creator: Creating content is a major part of my professional work.

Which best describes your current stage as a creator?

Planning what content to create (Ideation / Pre-production)

Creating and finishing quality content (Production / Post-production)

Getting my content discovered by the right audience (Discovery)

Understanding how to turn my audience into earnings (Monetisation)

Better guidance on content planning and strategy (Pre-production)

Better skills/tools to create content efficiently (Production)

Better support to reach and grow an audience (Discovery)

Clearer ways to start earning from content (Monetisation)

The time and cost of creating quality content regularly (Production/Post-production)

Difficulty building and protecting original content that I can own or license (IP creation and protection)

Difficulty adapting my content for audiences in other languages (Localisation)

Difficulty getting my content discovered by the right audience (Distribution and discovery)

Limited opportunities to earn regularly from my content (Monetisation)

Improving the quality and consistency of my content (Production/Post-production)

Building original content that I can own or license (IP creation and protection)

Reaching audiences in other languages (Localisation)

Growing and engaging my audience (Distribution and discovery)

Finding more ways to earn from my content (Monetisation)

I have not made noticeable progress in any of these areas

Access to tools for seamless content creation

Support to expand into new languages or markets

Better visibility and discovery on platforms

More brand partnerships and platform earning opportunities