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AI Content Production: ROI Assessment

This will take you less than 5 minutes. Your answers will help us estimate how much time and money AI tools can save your team.

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What is your name?

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What is your company name?

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What is your email address?

*

I. YOUR TEAM

How large is your content production team?

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How large is your content production team?

A

Under 10

B

10-20 people

C

Over 20 people

What's the approximate annual salary of a typical person on your content team?

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What's the approximate annual salary of a typical person on your content team?

A

Under $50,000

B

$50,000 – $100,000

C

$100,000 - $150,000

D

Over $150,000

How many finished pieces of video content does your team produce per month?

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How many finished pieces of video content does your team produce per month?

A

Less than 10

B

10 - 20

C

20 - 40

D

More than 50

II. CONTENT FORMATS

Which formats does your team currently produce?

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Which formats does your team currently produce?

Voice-over with B-roll (no on-camera presenter)

Talking head / on-camera presenter

Scenario-based (with talent)

Animated

III. VOICEOVER (Hard Cost)

How do you currently produce voiceover?

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How do you currently produce voiceover?

A

External talent / production studio

B

In-house talent

C

Text-to-speech tool

D

We don't use voiceover

E

Mix of the above

On average, what does voiceover production cost your team per video?

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On average, what does voiceover production cost your team per video?

A

Under $100

B

$100–$300

C

$300–$500

D

Over $500

E

We don't pay for VO separately

How often do you need to re-record or re-edit VO due to script changes?

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How often do you need to re-record or re-edit VO due to script changes?

A

Rarely

B

Occasionally - maybe 1 in 4 projects

C

Frequently - more than half of projects

D

Almost always

IV. STOCK MEDIA (Hard Cost + Time)

Do you currently pay for stock media subscriptions (footage, images, music)?

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Do you currently pay for stock media subscriptions (footage, images, music)?

A

Yes, one subscription

B

Yes, multiple subscriptions

C

No, we source free assets

D

No, we produce all original assets

Approximately what do you spend on stock media subscriptions per year?

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Approximately what do you spend on stock media subscriptions per year?

A

Nothing

B

Under $1,000

C

$1,000–$5,000

D

$5,000–$15,000

E

Over $15,000+

F

Not sure

How often does your team struggle to find the exact asset they need and have to compromise on something that's "close enough"?

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How often does your team struggle to find the exact asset they need and have to compromise on something that's "close enough"?

A

Rarely, we usually find what we need

B

Sometimes, maybe 1 in 4 searches

C

Often, more than half the time

D

Almost always, it's a real pain point

How much time per week does your production team spend on asset sourcing?

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How much time per week does your production team spend on asset sourcing?

A

Less than 2 hours

B

2–5 hours

C

5–10 hours

D

10–20 hours

E

20+ hours

V. MOTION GRAPHICS & ANIMATION (Time)

Does your team produce motion graphics or animated content?

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Does your team produce motion graphics or animated content?

A

Yes, it's a major part of what we do

B

Occasionally

C

No

How long does it typically take your team to go from a finished script to a completed animated or motion graphics piece?

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How long does it typically take your team to go from a finished script to a completed animated or motion graphics piece?

A

Less than a day

B

1–2 days

C

3–5 days

D

1–2 weeks

E

More than 2 weeks

F

Not applicable

What are the most common cause of revision cycles in your animation or production workflow?

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What are the most common cause of revision cycles in your animation or production workflow?

Visual direction wasn't clear from the script

Client or stakeholder feedback

Accuracy or compliance issues

Quality of source assets

Revisions are rarely needed

VI. OPPORTUNITY COST

Which of the following represent unmet needs or missed opportunities for your team?

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Which of the following represent unmet needs or missed opportunities for your team?

Language translation or localization of existing content

Regional or market-specific versions of the same content

Updating older content that's gone out of date

Producing more content volume than your current team can handle

Creating scenario-based content you don't currently have capacity for

None of the above

If you could produce 2–3x your current content volume without adding headcount, how significant would that be for your business?

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If you could produce 2–3x your current content volume without adding headcount, how significant would that be for your business?

A

Not very, we're producing enough already

B

Somewhat, we have a backlog but it's manageable

C

Very significant, we have clear demand we can't meet

D

Extremely significant, it would change what we can offer clients or stakeholders

VII. ONE LAST THING

What are your biggest content production bottleneck right now?

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What are your biggest content production bottleneck right now?

Writing and scripting speed

Asset sourcing and production time

Voiceover and audio

Review and revision cycles

Team capacity overall

Budget

AI Content Production: ROI Assessment

What is your name?

What is your company name?

What is your email address?

I. YOUR TEAM

How large is your content production team?

What's the approximate annual salary of a typical person on your content team?

How many finished pieces of video content does your team produce per month?

II. CONTENT FORMATS

Which formats does your team currently produce?

III. VOICEOVER (Hard Cost)

How do you currently produce voiceover?

On average, what does voiceover production cost your team per video?

How often do you need to re-record or re-edit VO due to script changes?

IV. STOCK MEDIA (Hard Cost + Time)

Do you currently pay for stock media subscriptions (footage, images, music)?

Approximately what do you spend on stock media subscriptions per year?

How often does your team struggle to find the exact asset they need and have to compromise on something that's "close enough"?

How much time per week does your production team spend on asset sourcing?

V. MOTION GRAPHICS & ANIMATION (Time)

Does your team produce motion graphics or animated content?

How long does it typically take your team to go from a finished script to a completed animated or motion graphics piece?

What are the most common cause of revision cycles in your animation or production workflow?

VI. OPPORTUNITY COST

Which of the following represent unmet needs or missed opportunities for your team?

If you could produce 2–3x your current content volume without adding headcount, how significant would that be for your business?

VII. ONE LAST THING

What are your biggest content production bottleneck right now?

Anything else you'd like us to know before we run your estimate?