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Marketing Coordinator

Are you ready to build one of Kenya's Fastest Growing Electronics Brand ?
A brand manufacturing right here in Kenya!
If you are an enthusiastic leader with the ability to balance big-picture thinking with deep-dive research and attention to detail, we have the perfect job for you!
We are looking for a Marketing Coordinator to join our marketing dream team and take on full responsibility for driving bottom-line growth by bringing challenging ideas and marketing campaigns that drive brand, product and business objectives.
Department

Marketing

Reporting

Chief Visionary/MD

Job Summary

The Marketing Coordinator will be responsible for developing and executing the marketing strategy for our client in Kenya, driving brand awareness, market share growth, and sales performance across Modern Trade (MT), General Trade (GT), and E-commerce channels. The role will lead brand-building initiatives, trade marketing programs, digital marketing campaigns, product launches, and consumer engagement activities to strengthen the brand's position in the Kenyan market.

Key Responsibilities
1. Marketing Strategy & Brand Management

Develop and implement annual marketing plans aligned with business objectives and sales targets.

Build and strengthen brand awareness, consideration, and preference across Kenya.

Manage brand positioning and ensure consistent communication across all consumer touchpoints.

Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.

Lead new product launch strategies and go-to-market plans for TVs, Audio products, and Home Appliances.

2. Trade Marketing (MT & GT)

Develop and execute trade marketing initiatives to drive sell-in and sell-out performance.

Create promotional calendars and channel-specific campaigns for key retail partners.

Work closely with sales teams to improve product visibility, merchandising standards, and retail execution.

Manage POS materials, in-store branding, display units, and promoter programs.

Analyze promotion effectiveness and recommend improvements for future activities.

3. E-commerce Marketing

Develop and execute digital commerce strategies to drive online sales growth.

Manage brand presence across leading online marketplaces and e-commerce platforms.

Optimize product listings, content, pricing communication, and promotional activities.

Collaborate with e-commerce partners to improve traffic, conversion rates, and customer engagement.

Monitor online customer reviews and reputation management.

4. Digital Marketing & Consumer Engagement

Lead digital marketing campaigns across social media, search, display advertising, influencer marketing, and content marketing.

Manage the brand's digital assets, including website and social media channels.

Develop customer acquisition and retention programs.

Track campaign performance and optimize based on ROI and key performance indicators.

Build partnerships with media agencies, influencers, and content creators.

5. Budget Management

Prepare and manage the annual marketing budget.

Ensure efficient allocation of resources across ATL, BTL, digital, and trade marketing activities.

Monitor spending and maximize return on marketing investment.

6. Market Intelligence & Reporting

Conduct regular market research and consumer analysis.

Track market share, brand health metrics, and competitor performance.

Prepare monthly and quarterly performance reports with actionable recommendations.

Use data analytics to improve marketing effectiveness and business outcomes.

7. Cross-Functional Collaboration

Work closely with Sales, Product Management, Supply Chain, Finance, and Customer Service teams.

Ensure alignment between marketing activities and commercial priorities.

Support key account management initiatives with major retail and e-commerce partners.

Key Performance Indicators (KPIs)

Brand awareness and consideration growth

Market share growth across product categories

Sales growth in MT, GT, and E-commerce channels

ROI on marketing campaigns

Digital engagement and lead generation metrics

Online sales performance and conversion rates

Retail execution and merchandising compliance

Product launch success metrics

Customer Acquisition Cost(CAC)

Customer LifeTime Value(CLTV)

Churnrate

Return On Ad Spend(ROAS)

Qualifications & Experience
Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field.

MBA or postgraduate qualification is an added advantage.

Experience

5–8 years of marketing experience in Consumer Electronics, Home Appliances, FMCG, or related industries.

Strong experience managing MT, GT, and E-commerce channels.

Proven track record in brand management, trade marketing, and digital marketing.

Experience working with major retail chains and online marketplaces in Kenya.

Required Skills & Competencies
Technical Skills

Brand Management

Trade Marketing

Digital Marketing

E-commerce Marketing

Consumer Insights & Analytics

Media Planning & Buying

Budget Management

Product Launch Management

Marketing ROI Analysis

Soft Skills

Strategic Thinking

Leadership & Team Management

Strong Communication & Presentation Skills

Good Project Manager.

Negotiation & Influencing Skills

Commercial Acumen

Results & Action oriented Mindset

Preferred Industry Experience

Candidates with experience in one or more of the following categories are highly preferred:

Television (TV) Brands

Audio Equipment

Home Appliances

Mobile & Consumer Electronics

Technology Products

FMCG companies with strong GT and MT exposure

Employment Type

Full-Time

Travel Requirement

Regular travel within Kenya to support retail partners, distributors, trade activations, and market visits.

Success Profile

The ideal candidate is a commercially driven marketer who can build a strong challenger consumer electronics brand in Kenya, effectively manage MT, GT, and E-commerce channels, and deliver measurable growth in brand equity, sales, and market share.


Tell us a bit about yourself

How many years of work experience do you have?

Do you have experience in leading a team? How many?

How many years of managerial experience do you have?

Upload your resume and cover letter

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Do you have experience in FMCG industry or electronics industry?

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Are you able to work in our (Nairobi city) office?

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Are you available for a full time role?

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