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Understanding HBCU & Greek Apparel Shopping: Your Voice Matters

Thank you for taking the time to share your insights with us!

We're exploring how people shop for HBCU and Greek organization apparel, and what matters most when making these purchases. Your responses will help us better understand the connection between cultural merchandise, community values, and philanthropy.

This survey takes approximately 5-7 minutes to complete. Your responses are confidential and will only be used for research purposes. There are no right or wrong answers—we simply want to hear about your experiences and perspectives.

As a thank you for your time and effort, we're offering prize drawings:

- First 10 respondents: T-shirt & mug

- First 20 respondents: T-shirt & notebook

- First 50 respondents: Mug & tote bag

At the end of the survey, you'll have the option to provide your email to enter the drawing. Look here for the official rules of the giveaway.

We appreciate your participation in helping us learn more about this important topic!

If you have any questions about this survey, please feel free to send an email to [email protected]

What is your racial/ethnic identity? (Select all that apply)

What is your racial/ethnic identity? (Select all that apply)

Which of the following best describes your college experience? (If you have attended or are attending multiple schools, Select all that apply)

Which of the following best describes your college experience? (If you have attended or are attending multiple schools, Select all that apply)

Are you a member of a Greek organization?

Are you a member of a Greek organization?
A
B
C
D

In the past 12 months, approximately how much have you spent on HBCU or Greek organization apparel and merchandise?

In the past 12 months, approximately how much have you spent on HBCU or Greek organization apparel and merchandise?
A
B
C
D
E
F
G

What information, if any, would make you MORE likely to purchase from a mission-driven HBCU or Greek apparel brand? (Select all that apply)

What information, if any, would make you MORE likely to purchase from a mission-driven HBCU or Greek apparel brand? (Select all that apply)

When you hear the word "philanthropist," who comes to mind? (Name the first three that come to mind)

Which, if any, of the following activities have you engaged in during the past 2 years? (Select all that apply)

Which, if any, of the following activities have you engaged in during the past 2 years? (Select all that apply)

Do you consider yourself a philanthropist?

Do you consider yourself a philanthropist?
A
B
C
D

Philanthroculture is a brand that creates apparel celebrating Black / BIPOC philanthropic efforts and philanthropists. How comfortable would you feel wearing a shirt that publicly identifies you as a philanthropist?

Philanthroculture is a brand that creates apparel celebrating Black / BIPOC philanthropic efforts and philanthropists. How comfortable would you feel wearing a shirt that publicly identifies you as a philanthropist?

If the design and quality were right, how interested would you be in purchasing apparel from Philanthroculture that highlights Black / BIPOC giving traditions and philanthropists?

If the design and quality were right, how interested would you be in purchasing apparel from Philanthroculture that highlights Black / BIPOC giving traditions and philanthropists?