You’re the PM for a travel discovery app. Over the past month, users have started complaining: “I keep seeing the same places.”
“Recommendations are irrelevant.”
“Search results feel generic.”
Your teammates propose different solutions: Design: Add a “Personalized for You” section on the homepage
Engineering: Improve the underlying search ranking algorithm
Marketing: Announce “AI-powered personalization” next week
You can only do one thing this sprint.