Overall Score

Attract Score

Yes, we track both the source and resulting appointments (5)

We track most sources but not consistently through appointment (4)

Yes, the next step is very clear throughout the site (5)

Mostly, although some pages could be improved (4)

The calls to action are weak or inconsistent (2)

It varies significantly / I'm not sure (1)

We have a structured multi-touch follow-up process (5)

We usually follow up once or twice more (3)

Follow-up depends on the staff member (2)

We have an immediate, structured missed-call follow-up system (5)

Someone consistently returns the call quickly (4)

We usually return missed calls, but the process is manual (3)

Highly structured and consistently monitored (5)

Strong but still requires some manual oversight (4)

We have a recall system, but results vary (3)

We do not have a strong recall process (1)

We have structured ongoing communication and nurture campaigns (5)

We communicate regularly through several channels (4)

We rarely communicate outside appointments (1)

Yes, we regularly track and review retention (5)

We have a structured, multi-step reactivation system (5)

We rarely or never run reactivation efforts (1)

We follow up consistently several times (4)