Your LinkedIn profile shouldn't stay frozen while your business moves on. Your offers change. Your expertise develops. What you want to be known for gets clearer. Meanwhile the old links and muddled messaging are still sitting there.
This is the checklist I use with clients. It takes you through your profile section by section and answers four questions:
1. Can the right people find you?
2. Can they quickly understand you?
3. Do they have a reason to trust you?
4. Can they take the next step?
You'll finish with a priority list of what to change today, what can wait and what's a longer job. Give it 20 minutes for a quick refresh, or an hour if you want to go deep.
Pop your details in below and it's yours!
