New Protein Snack Survey

We're exploring what people want from the next generation of protein snacks. This short survey takes about 2–3 minutes, and your feedback will help us understand what consumers actually want.

How often do you eat snacks such as trail mix, nuts, protein bars, granola/protein clusters, or similar snacks?

Several Times a Week

Optional: What specific snacks do you usually buy or eat?

Do you currently try to get more protein in your diet?

Yes, I actively track my protein

Yes, I try to eat more protein but don't track it

Optional: What makes it difficult for you to get enough protein?

What are your main reasons for wanting more protein?

Select all that apply

It's an easy way to make my diet healthier

Improve my overall nutrition

Build muscle/gain strength

Lose weight/manage calories

Recover from exercise

I don't specifically try to get more protein

What do you currently use to get more protein?

Select all that apply

Other high-protein snacks

I don't specifically use anything

Optional: What do you like or dislike about the protein products you currently use?

Imagine a trail mix containing protein clusters, almonds, roasted edamame, and sweet/salty mix-ins such as chocolate, peanut butter, fruit, or yogurt pieces.

Assume the finished trail mix tastes as good as a high-quality trail mix you would normally enjoy. How appealing does this concept sound?

Not appealing at all

Slightly appealing

Optional: What would make this more or less appealing to you?

Which calorie/protein combination would be most appealing to you for a trail mix?

~200–300 calories / ~20–25g protein

~300–400 calories / ~20–25g protein

~400–500 calories / ~20–25g protein

I don't care about calories as long as it tastes good and has a lot of protein

Optional: Why did you choose that option?

Would you consider eating a high-protein trail mix instead of drinking a protein shake?

Would you consider using a high-protein trail mix as a way to replace some of the calories you currently get from another snack or meal?

Optional: What would you potentially replace with it?

Which ingredients would you most want in a trail mix like this?

Other (Type anything you'd like in a trail mix)