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PR & Earned Media Scorecard

How ready is your B2B tech company for earned media success? It only takes two minutes to find out.

Thanks for your interest in learning about the superpowers of PR and earned media. Highly coveted but often-overlooked, third-party validation via articles and interviews can accelerate your company's awareness, build credibility, and provide a serious competitive edge in the noisy B2B tech world.

By taking our interactive questionnaire, you will discover exactly how your company measures up in five critical areas:

> Foundational Messaging & Positioning > Online Presence & Credibility Signals > Story & Content Assets > Media & Outreach Readiness > Measurement & Amplification Mindset
Whether you are startup, Series A/B company, or an emerging brand, these questions will provide an instant score (out of 30) and offer insight into your company's PR and earned media readiness.
Start the Two-Minute Questionnaire Now!

Foundational Messaging & Positioning

My company can clearly explain our core value proposition in 2–3 sentences (no heavy jargon).

My company can clearly explain our core value proposition in 2–3 sentences (no heavy jargon).
A
B
C

We have a compelling founder/executive story or unique mission tied to current industry trends.

We have a compelling founder/executive story or unique mission tied to current industry trends.
A
B
C

We’ve defined 3–5 clear messaging pillars that align with buyer pain points.

We’ve defined 3–5 clear messaging pillars that align with buyer pain points.
A
B
C

Our website has strong “About Us,” team, and capabilities pages with updated bios and quotes.

Our website has strong “About Us,” team, and capabilities pages with updated bios and quotes.
A
B
C

Online Presence & Credibility Signals

Our company website is optimized for AI-search, loads quickly, and includes clear calls-to-action.

Our company website is optimized for AI-search, loads quickly, and includes clear calls-to-action.
A
B
C

We have active, professional LinkedIn company and executive profiles with recent activity.

We have active, professional LinkedIn company and executive profiles with recent activity.
A
B
C

We’ve published at least 3–5 pieces of original content in the last 90 days.

We’ve published at least 3–5 pieces of original content in the last 90 days.
A
B
C

Our branding and visuals are consistent and modern.

Our branding and visuals are consistent and modern.
A
B
C

Story & Content Assets

We have identified timely, newsworthy angles (funding impact, data insights, customer wins, or thought leadership).

We have identified timely, newsworthy angles (funding impact, data insights, customer wins, or thought leadership).
A
B
C

We maintain a simple list of customer success stories or benchmarks.

We maintain a simple list of customer success stories or benchmarks.
A
B
C

Company executives are comfortable being quoted and developing ideas for bylined articles.

Company executives are comfortable being quoted and developing ideas for bylined articles.
A
B
C

Media & Outreach Readiness

My company has a targeted media list of relevant reporters and outlets.

My company has a targeted media list of relevant reporters and outlets.
A
B
C

We have a basic process for responding quickly to media opportunities.

We have a basic process for responding quickly to media opportunities.
A
B
C

Measurement & Amplification Mindset

We track metrics beyond vanity (e.g., branded search, inbound leads, pipeline influence).

We track metrics beyond vanity (e.g., branded search, inbound leads, pipeline influence).
A
B
C

We have a plan to repurpose earned media across sales, email, social, and recruiting.

We have a plan to repurpose earned media across sales, email, social, and recruiting.
A
B
C