Safety Jewellery Preference
Hi! I'm, Mirren - an engineering student who loves fashion. I am designing a discreet safety jewellery product for women. The goal is to help women feel safer walking alone without compromising style or routine. My product - Barbara Bell - is demonstrated in the short video below. It clips between the two ends of any necklace and rests on the back of the neck. A firm double-press triggers an automated help message and live location to be sent to 5 pre-set emergency contacts. Your answers to the following questions help me confirm product-market fit for a funding competition.
Below is a list of possible forms a safety jewellery product could take. Please order the list from best to worst. Consideration: charms containing this technology would have a diameter of at least 2.5cm.
Below is a list of possible forms a safety jewellery product could take. Please order the list from best to worst. Consideration: charms containing this technology would have a diameter of at least 2.5cm.
How much does it matter to you that the safety element is hidden/ discreet? (10 = matters a lot)
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How much does it matter to you that the safety device allows you to switch up your style (vs one item of jewellery worn constantly)?
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Above is another image of my design. How likely are you to buy a this device instead of a front-of-necklace charm or other continual-wear safety jewellery piece.
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Above is another image of my design. How likely are you to buy a this device instead of a front-of-necklace charm or other continual-wear safety jewellery piece.
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