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Study on the Profitability of WordPress Maintenance

Hey! I'm Javier, the one behind this study.

For the last three years, I've been working in web development, mostly with WordPress. In my agency, we handled WP maintenance, and when I first joined, the whole process was completely manual (backups, checking logs, updating, visual checks...). I spent a lot of time testing different approaches to cut down the hours the team spent managing a high volume of sites, and we actually managed to reduce that time significantly.

Talking to other agency owners and devs, I kept hearing the same story. We all sell maintenance as passive Monthly Recurring Revenue (MRR), but the reality is that it's a heavy, repetitive workload we have to eat every single month.

I decided to run this study for two reasons:

1. I'm building a solution to actually skyrocket the margins of this service. With today's tech, I believe almost the entire process can be automated. The pieces are out there; Since no one seems to put them together, I'll be the one to do it.

2. I want to expose the real numbers. I believe this bottleneck is one of the reasons many agencies lack for scalability. Many actually lose money on maintenance and justify it by calling it a "hook product" or loss leader. For others, it looks like their most profitable service on paper, yet it remains the least efficient one in practice.

All answers in this survey are 100% anonymous. If you want, you can leave your email at the end, and I’ll send you the final benchmarking report once it's done. And who knows, maybe we can have a good chat about it.

I'd really appreciate it if you could share this survey with other WP folks. The more data we collect, the better the insights will be for everyone!

You know who am I but... Who are you?

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All set, let's begin!