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Is "Disruption" really needed?

Germany prides itself on being a global, open market — where high-quality products from across the world are accessible, trusted, and well presented.

So here’s a simple, but uncomfortable question: Why do highly curated Indian products remain less visible in Germany (EU) despite their depth, quality, and heritage?

India offers world-class products across food, wellness, lifestyle, textiles, craftsmanship, and design. Yet in Germany (EU), “Indian products” are still largely visible through a narrow lens — often limited to only grocery shelves and fragmented buying experiences.

Is the gap really about products — or about how they are curated, presented, and trusted?

This survey does not aim to promote an idea.

It aims to test a reality.

Your response will help us to understand the gap and hence an opportunity to build something meaningful: a more curated, transparent, and reliable way to access Indian products in Germany, built to the expectations of a modern, global society.

⏱ This survey takes approximately 7 minutes to complete. ✨ This survey does not collect any personal or contact information. All responses are anonymous and used solely for market research purposes.

— An entrepreneur based in Germany


Are you of Indian origin or closely connected to Indian culture (e.g., family, heritage)?

Are you of Indian origin or closely connected to Indian culture (e.g., family, heritage)?
A
B
C