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💅SheBuilds Beauty App Research

Hi, I'm Mary, and I'm building a tool to help people figure out what beauty products work for them and why.

I have 10 quick questions (plus an option to sign up to beta test!) that will help me focus my work during SheBuilds Season 4.

If you want to help by sharing some background on your beauty ups and downs, I'd be incredibly grateful! 🙏

1. In the last 6 months, have you bought a skincare or hair care product that didn’t work for you or caused a reaction?

A

Yes, once

B

Yes, more than once

C

No (thankfully!)

2. Roughly how much did you spend on products you stopped using or never finished in the last year?

3. Before buying a new product, what do you usually do? (select any that apply)

Read reviews

Ask friends

Watch TikTok/Instagram

Check the ingredient list

Use an app like Yuka or Think Dirty

Ask a dermatologist or esthetician

Compare to other similar products

Nothing, I just try it

4. Do you know specific ingredients that don't work for you? If yes, what are they?

5. When a product didn’t work, did you figure out why?

A

Yes, I pinned it to an ingredient

B

I had a guess

C

No idea

D

Didn't try to figure it out

6. How would you prefer to find a product you're considering or using?

A

Pasting the ingredient list

B

Typing the product name

C

Scanning the barcode

D

Pasting a store link

E

Using a picture of it

7. What matters to you when deciding on a product? Select up to 2.

8. How many questions would you answer about your skin/hair before seeing your first result?

A

1-3

B

4-6

C

7-10

D

As many as it takes

9. Skin, hair, or both: what do you want help with?

A

Skincare

B

Hair care

C

Both

10. Magic wand question: What's one feature that would be an absolutely game changer for you if you had access to it?

11. Last question! If you are interested in being a beta user, can I send you the link to try it when it’s live?