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Help Shape a Better Financial Decision Tool for Founders

Takes 4–6 minutes. We’re researching how early-stage founders manage runway, hiring, growth, and fundraising without a finance team. Your input will directly shape the development.
SECTION 1: CONTEXT (4 questions)

1. What is your role?

1. What is your role?
A
B
C
D

2. What type of business do you run?

2. What type of business do you run?
A
B
C
D
E
F
G

3. What stage is your business?

3. What stage is your business?
A
B
C
D
E
F

4. What is your approximate monthly revenue?

4. What is your approximate monthly revenue?
A
B
C
D
E
F
SECTION 2: CURRENT FINANCE SET-UP( 3 questions)

5. How do you manage cashflow/runway (the amount of time, typically measured in months, that a company can continue to operate using its existing cash reserves before running out of money)?

5. How do you manage cashflow/runway (the amount of time, typically measured in months, that a company can continue to operate using its existing cash reserves before running out of money)?
A
B
C
D
E
F

6. How confident are you in your financial decision-making today?

(1–5 scale)1 = Not confident at all 5 = Very confident
6. How confident are you in your financial decision-making today?
A
B
C
D
E
SECTION 3: CORE PAIN DISCOVERY (3 questions)

7.Which of these feels hardest right now? (SELECT UP TO 3 ONLY)

7.Which of these feels hardest right now? (SELECT UP TO 3 ONLY)

8.Which statement feels most like you?

8.Which statement feels most like you?
A
B
C
D
E
F

9. What is the most stressful financial question in your business right now?

Please answer with a short written statement below
SECTION 4: COST OF THE PROBLEM (1 questions)

10. Has financial uncertainty ever slowed a decision you wanted to make?

10. Has financial uncertainty ever slowed a decision you wanted to make?
A
B
C
D
SECTION 5: URGENCY (2 questions)

11. Which decisions are you likely to face in the next 6 months?

Choose all that apply
11. Which decisions are you likely to face in the next 6 months?

12. If a tool gave you a clear answer on runway, hiring risk, marketing, raise timing and what operations could be expanded, how valuable would you find it?

(1-5 scale) 1=No value, 5=Extremely valuable
12. If a tool gave you a clear answer on runway, hiring risk, marketing, raise timing and what operations could be expanded, how valuable would you find it?
A
B
C
D
E
SECTION 6: PRODUCT PREFERENCE (3 questions)

13. Which feature would be most valuable?

Choose up to 2
13. Which feature would be most valuable?

14. What would make you trust a tool like this?

Choose up to 3
14. What would make you trust a tool like this?

15. If you answered "Other", please describe briefly what that means to you.

SECTION 7: PRICING (2 questions)

16.If this tool solved a real financial pain for you, what would you feel is reasonable monthly pricing if it prevented future bankruptcy?

16.If this tool solved a real financial pain for you, what would you feel is reasonable monthly pricing if it prevented future bankruptcy?
A
B
C
D
E

17. What would need to be true to justify €199+ pricing per month?

SECTION 8: OPEN QUESTIONS (1 questions)

18. If you had a magic wand, what financial answer would you always want?

Almost done -
We're inviting a small group of founders to trial this tool for free. You'll get a clear view of your runway, hiring risk and raise timing amongst other critical indicators - built around your actual numbers. Your data stays private and secure.
If you would like to be considered, drop your detail below. NO SALES OFFERS, JUST ACCESS.

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