Help Shape a Better Financial Decision Tool for Founders
Takes 4–6 minutes. We’re researching how early-stage founders manage runway, hiring, growth, and fundraising without a finance team. Your input will directly shape the development.
SECTION 1: CONTEXT (6 questions)
2. What type of business do you run?
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2. What type of business do you run?
3. What stage is your business?
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3. What stage is your business?
4. Have you raised external funding?
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4. Have you raised external funding?
5. How many full-time people are on the team?
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5. How many full-time people are on the team?
6. What is your approximate monthly revenue?
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6. What is your approximate monthly revenue?
SECTION 2: CURRENT FINANCE SET-UP( 3 questions)
7. How do you manage cashflow/runway (the amount of time, typically measured in months, that a company can continue to operate using its existing cash reserves before running out of money)?
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7. How do you manage cashflow/runway (the amount of time, typically measured in months, that a company can continue to operate using its existing cash reserves before running out of money)?
8. How confident are you in your financial decision-making today?
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(1–5 scale)1 = Not confident at all 5 = Very confident
8. How confident are you in your financial decision-making today?
9. How often do you review runway / cash position ?
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9. How often do you review runway / cash position ?
SECTION 3: CORE PAIN DISCOVERY (3 questions)
10.Which of these feels hardest right now? (SELECT UP TO 3 ONLY)
10.Which of these feels hardest right now? (SELECT UP TO 3 ONLY)
11.Which statement feels most like you?
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11.Which statement feels most like you?
12. What is the most stressful financial question in your business right now?
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Please answer with a short written statement below
SECTION 4: COST OF THE PROBLEM (5 questions)
13. Have you ever made a growth decision you have regretted because of limited financial visibility?
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13. Have you ever made a growth decision you have regretted because of limited financial visibility?
14. If your answer above was "Yes", what was it?
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14. If your answer above was "Yes", what was it?
15. Describe "Other" if it's relevant.
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16. Has financial uncertainty ever slowed a decision you wanted to make?
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16. Has financial uncertainty ever slowed a decision you wanted to make?
17. Roughly how costly do you think financial decisions could be to your business?
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17. Roughly how costly do you think financial decisions could be to your business?
SECTION 5: URGENCY (3 questions)
18. Which decisions are you likely to face in the next 6 months?
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18. Which decisions are you likely to face in the next 6 months?
19. If a tool gave you a clear answer on runway, hiring risk, marketing, raise timing and what operations could be expanded, how valuable would you find it?
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(1-5 scale) 1=No value, 5=Extremely valuable
19. If a tool gave you a clear answer on runway, hiring risk, marketing, raise timing and what operations could be expanded, how valuable would you find it?
20. How urgently do you need financial clarity?
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20. How urgently do you need financial clarity?
SECTION 6: PRODUCT PREFERENCE (3 questions)
21. Which feature would be most valuable?
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21. Which feature would be most valuable?
22. What would make you trust a tool like this?
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22. What would make you trust a tool like this?
23. If you answered "Other", please describe briefly what that means to you.
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SECTION 7: PRICING (5 questions)
24.If this tool solved a real financial pain for you, what would you feel is reasonable monthly pricing if it prevented future bankruptcy?
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24.If this tool solved a real financial pain for you, what would you feel is reasonable monthly pricing if it prevented future bankruptcy?
25. What would need to be true to justify €199+ pricing per month?
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SECTION 8: OPEN QUESTIONS (3 questions)
26. What do founders like you often get financially wrong?
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27. If you had a magic wand, what financial answer would you always want?
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28. Is there anything else you wish existed to help founders like you?
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29. Would you be open to a 15-minute direct founder chat?
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29. Would you be open to a 15-minute direct founder chat?
30. What is your LinkedIn URL or profile landing page link?
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31. Would you be open to a select group of founders trialling such a tool for free - the right privacy tools would be in place and data would be secured?
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31. Would you be open to a select group of founders trialling such a tool for free - the right privacy tools would be in place and data would be secured?
32. If you answered "Yes", we will need to contact you, please share your email for the communication EXCLUDING sales offers
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