Score

People-First Marketing Scorecard

Mostly faceless → it's all about the brand and services

Somewhat → the founder appears but the team doesn't

Clearly → people, faces and expertise are all visible

Mostly channel-driven → search, ads, directory

Mix → some referrals but also a lot of cold enquiries

People-driven → they cite a person, a post, or a referral

Occasionally → but it's ad hoc, not strategic

Yes → we have a deliberate approach to team visibility

No → it would take a conversation to understand us

Partially → some of it comes through but it's not intentional

Yes → our culture is clearly communicated across our channels

No → it exists in my head but nowhere else

Loosely → it's written somewhere but not consistently used

Yes → documented, shared, and consistently applied

Maybe → but it would take several rounds of feedback

Yes → we have brand guidelines and examples they can follow

No → I know who I work with but it's not written down

Partially → I have some notes but nothing comprehensive

Inconsistent → different channels say different things

Mostly consistent but with noticeable gaps

Consistent → same message, adapted by channel

Rarely → most enquiries are cold or from referrals only

Sometimes → a few warm inbound but not consistently

Regularly → warm inbound is a reliable part of our pipeline

Mostly role and salary → culture rarely comes up unprompted

Occasionally → some candidates reference culture specifically

Regularly → people actively seek us out because of who we are

Passive → reputation is entirely word of mouth

Partially active → some content but no joined-up approach

Active strategy → building credibility intentionally across multiple signals

Nothing meaningful, or I genuinely don't know