A year from now, what would have changed for you to say this worked? Say it the way you would tell a friend.

First name

It is just me. I do the work, the quotes and the follow-up.

I have a small team. The business works, and I am still the one who answers the hard enquiries.

I am starting out. The business is new and I am working out how people will find it.

We are established, with a few people. Marketing is nobody's actual job.

Someone asked how to find us online. I sent a link and hoped the site would do the convincing.

A good enquiry came in, went quiet, and I could not tell whether anyone followed it up.

I searched for what I do in my own area and a weaker business came up first.

New customers come from word of mouth. Busy when it works, silent when it does not.

I looked at the numbers and could not say where my last five customers came from.

A template or do-it-yourself site builder. It looked fine. Nothing about it was set up to bring in enquiries.

A freelancer or agency built the site and moved on. It launched, and then nobody measured anything.

SEO from someone who sent reports. The graphs went up. The enquiries did not.

Paid ads. Money went out every month and I could not tell which enquiries came from it.

Tracking leads in a spreadsheet or an inbox. Things slipped through.

Fix the website I already have so it is found and brings enquiries

A CRM, so every enquiry and customer is tracked in one place

More enquiries through ads, a lead list or cold email

I am not sure yet, I would like to talk it through