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Understanding Communication Gaps in Agriculture

Agricultural organizations today generate large volumes of communication daily — from WhatsApp messages to field reports and customer feedback.

This short survey is part of an ongoing exploration under Let’s Talk Agriculture to better understand how agribusinesses manage, interpret, and use these conversations.

The goal is simple: to understand real communication workflows and the challenges behind them.

This is not a sales exercise.

It is an industry learning exercise.

Name

Email

Organization

SECTION 1 — YOUR ORGANIZATION

What best describes your organization?

What best describes your organization?

Other, please specify

What role best describes you?

What role best describes you?

SECTION 2 — COMMUNICATION FLOW

Which communication channels do you use most with farmers/customers?
(Select all that apply)

Which communication channels do you use most with farmers/customers? (Select all that apply)
A
B
C
D
E
F

How do you currently collect customer or farmer feedback?

What usually happens after field officers submit reports?

SECTION 3 — CHALLENGES

What communication challenges affect your work most?
(Select all that apply)

What takes the most time in your communication or reporting process?

What important information often does NOT reach leadership teams?

SECTION 4 — INSIGHT & DECISION MAKING

How do you currently identify recurring issues or patterns in customer/farmer feedback?

Do you currently analyze communication data for sentiment or themes?

Do you currently analyze communication data for sentiment or themes?

How valuable would it be for your organization to better understand patterns in communication, sentiment, and recurring issues?

FINAL QUESTION

If you could improve ONE thing in your communication process, what would it be?