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Project Alignment Brief: Video & Motion Design
Tell me a bit about your product, target audience, and video goals. This short brief takes about 2-3 minutes to complete and ensures we are perfectly aligned before we begin.
Company Name
*
Your Name & Role
*
What Social Media Platforms do you have?
*
What Social Media Platforms do you have?
Facebook
What Social Media Platforms do you have?
Youtube
What Social Media Platforms do you have?
Tiktok
What Social Media Platforms do you have?
Linkedin
What Social Media Platforms do you have?
X
Website
What is the primary product, service, or concept we will be focusing on?
*
Goals & Audience
What is the main goal of this project or collaboration?
(Select all that apply)
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What is the main goal of this project or collaboration? (Select all that apply)
Product Education (Explain a complex feature or simplify a technical concept)
Conversions (Drive sign-ups on a landing page or sales page)
Paid Advertising (High-converting ad creatives for social media)
Organic Growth (Consistent social media content & brand awareness)
Investor / Corporate (Pitch decks, announcements, or internal videos)
Other
Who is your primary target audience?
*
Creative & Assets
What type of video style are we creating?
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What type of video style are we creating?
2D Animated Explainer (Character-driven or vector storytelling)
Post-Production & Editing (Polishing raw footage, talking-head videos, or ads)
SaaS & Product Tour (Screencasts and clean UI/UX animation)
Kinetic Typography (Text-heavy motion graphics and dynamic layouts)
Content Repurposing (Converting blogs, articles, or case studies into video)
Unsure (I need your creative recommendation)
Do you have an existing script or storyboard ready, or do you need help developing one?
*
What is the target duration of the video(s)?
*
Please share 1–2 reference videos or visual styles you love.
(These can be from your competitors or just styles you like. Paste links here.)
Collaboration & Timeline
How would you like to collaborate?
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How would you like to collaborate?
A
One-Off Project (Single video or specific deliverable)
B
Monthly Retainer / Contract (Ongoing design & video support)
What is your target timeline?
*
Submit
