Total Score

Visibility Quiz

We have a clear, concise value statement that everyone on our team can articulate consistently.

We have messaging, but it varies depending on who is speaking or writing.

We struggle to clearly explain what makes us different or why our work matters.

We know exactly who our primary funding and growth audiences are, and we tailor messaging to them.

We have general audience categories (donors, volunteers, etc.), but messaging isn’t very differentiated.

We communicate broadly to “everyone” and hope the right people engage.

We have a documented communications plan and consistent publishing schedule.

We communicate regularly, but mostly in response to immediate needs or events.

Communications happen sporadically when someone has time.

Roles are clearly defined, tools are in place, and communications feel manageable.

One or two people handle most communications, and it often feels reactive or rushed.

Communications are squeezed in between everything else and frequently fall off the list.

Our communications are directly aligned with our top fundraising or growth priorities.

Some alignment exists, but it’s not consistently intentional.

We promote activities and programs, but we rarely connect messaging to funding strategy.