Thirty chairs. Thirty principals. One day that ends with something you've built and will actually use.
A room like this lives or dies on who's in it. The value isn't the room or the agenda. It's the other leaders at your table. If one person is there to sell, or sitting in without the authority to act on what they decide, this changes the day for everyone else. So a seat here isn't for sale. You apply for it.
Joe Petersen will review every application himself. He's looking for active leaders running real companies with real stakes, people who carry the decisions and live with the results. Some applications will be a no, and that's what keeps the table worth your time. If you're a fit, he'll tell you so himself, usually within 48 hours.
The workshop cost is $1,195. You'll be invoiced once you're accepted. You're not buying your way in. You're being invited.