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Product Market Research Study

Hello, I'm Ibi, and I'm conducting independent research into how women living in the UK manage their personal and household responsibilities. This is anonymous and no personal data is collected unless you opt in at the end. This form will take under 4 minutes. Your responses will shape something I'm building. Conducted under UK GDPR guidelines. Thank you for your time.

1. Which of the following best describes your current life stage?

1. Which of the following best describes your current life stage?
A
B
C
D
E
F

2. What is your current employment status?

2. What is your current employment status?
A
B
C
D
E
F
G

3. On a typical week, how much mental energy do you spend tracking and remembering household and personal admin tasks, even when you're not actively doing them?

3. On a typical week, how much mental energy do you spend tracking and remembering household and personal admin tasks, even when you're not actively doing them?
A
B
C
D
E

4. If you live with a partner, how would you describe the split of organising and planning household life?

4. If you live with a partner, how would you describe the split of organising and planning household life?
A
B
C
D
E

5. Which of the following do you find most difficult to stay on top of? (Select all that apply)

5. Which of the following do you find most difficult to stay on top of? (Select all that apply)

6. How often do you feel like you're the only one who knows what needs to happen and when, even if others help with tasks?

6. How often do you feel like you're the only one who knows what needs to happen and when, even if others help with tasks?
A
B
C
D
E
F

7. What do you currently use to manage your personal and household admin? (Select all that apply)

7. What do you currently use to manage your personal and household admin? (Select all that apply)

8. How well do you feel existing tools or apps actually address the specific challenges of managing life as a woman?

8. How well do you feel existing tools or apps actually address the specific challenges of managing life as a woman?
A
B
C
D

9. If there was a tool specifically designed to reduce the mental and administrative load of your personal life and it genuinely worked, how much would you pay per month?

9. If there was a tool specifically designed to reduce the mental and administrative load of your personal life and it genuinely worked, how much would you pay per month?
A
B
C
D

10. Would you value it if your employer offered access to a personal life management tool as part of your workplace benefits?

10. Would you value it if your employer offered access to a personal life management tool as part of your workplace benefits?
A
B
C
D

11. Have you ever shared a productivity or life management app with a friend, family member, or colleague because it genuinely helped you?

11. Have you ever shared a productivity or life management app with a friend, family member, or colleague because it genuinely helped you?
A
B
C
D

12. Have you ever struggled to explain to a partner, family member, or housemate how much you're managing, even when you wanted help?

12. Have you ever struggled to explain to a partner, family member, or housemate how much you're managing, even when you wanted help?
A
B
C
D

13. In your own words, what does managing your personal and household life feel like on a bad week?

14. Would you be open to hearing about early access to a new tool being built to address exactly these challenges?

14. Would you be open to hearing about early access to a new tool being built to address exactly these challenges?
A
B
C

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