Women's Health Online: A Consumer Study

Do you shop online for health or wellness products?

I prefer to buy in person (pharmacy, health store)

I don't buy health or wellness products at all

I don't trust buying health products online

I wasn't sure what was happening or what to do

I understood the issue but didn't know how to address it

I knew how to address it but didn't fully understand what was happening

I understood what was happening and knew how to address it

I haven't experienced any health issues or body changes

Ask an AI-powered chatbot (e.g. Claude, ChatGPT)

Post in an online community (e.g. Reddit, Facebook group)

AI-powered chatbots (e.g. Claude, ChatGPT)

Editorial content or press (e.g. Vogue, Refinery29, The Times)

Online communities or forums (e.g. Reddit, Facebook groups)

Recommendation from a GP or healthcare professional

Apps or digital health tools (e.g. Flo, Clue, Zoe)

Books or educational resources on women's health

Contraception or reproductive health products

Hormonal health supplements (e.g. for PMS, menopause, energy)

Menstrual products (e.g. period pants, menstrual cup)

Mental health or mood supplements (e.g. ashwagandha, magnesium)

Online consultations or telehealth services

Sexual pleasure products (e.g. vibrators)

Vaginal health products (e.g. probiotics, pH balance)

Very easy - I always know what to look for

Very difficult - I rarely find what I need