The global haircare market is a multi-billion-pound industry and worth £1.4Billion in the UK, and Black consumers are spending much more than any other ethnic group in this category.
As you’ll see in this report, this number doesn’t even scratch the surface of the larger opportunity because of the unique role haircare plays in their lives.
For far too long, brands have underestimated and underinvested in UK Black consumers. Meaning they are leaving HUNDREDS of MILLIONS of POUNDS on the table.
Black consumers are not a niche!
Black British consumers drive culture, over-index on youth, and spend more on haircare than any other ethnic group, yet their needs remain largely unmet.
Ignoring them isn’t just an oversight, it’s a commercial failure.
Black men influence global culture, drive category trends, and shape purchasing behaviour in ways that are often overlooked. This report takes you inside the modern Black male haircare consumer — his routines, concerns, motivations, and the cultural and practical factors that shape how and why he buys. We break down the data clearly, spotlight what brands have consistently missed, and map out the opportunities for those ready to engage this audience with relevance and respect. Whether you’re refining a formula, shaping a campaign, or building a new grooming or haircare experience, this report gives you the insight needed to reach Black men effectively and make informed decisions that lead to real commercial and cultural impact
Through fresh research with exclusive insights from 500 Black UK consumers, layered with social listening, search trends, and cultural analysis, this is one of a series of reports from Nerdlxb's Black Consumer Index that explores:
