The global haircare market is a multi-billion-pound industry and worth £1.4Billion in the UK, and Black consumers are spending much more than any other ethnic group in this category.
As you’ll see in this report, this number doesn’t even scratch the surface of the larger opportunity because of the unique role haircare plays in their lives.
For far too long, brands have underestimated and underinvested in UK Black consumers. Meaning they are leaving HUNDREDS of MILLIONS of POUNDS on the table.
Black consumers are not a niche!
Black British consumers drive culture, over-index on youth, and spend more on haircare than any other ethnic group, yet their needs remain largely unmet.
Ignoring them isn’t just an oversight, it’s a commercial failure.
