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Plokitch Business Survey 2

Section 1 — Business Profile

Which best describes your business?

How long have you been operating?

How many orders do you complete in a typical week?

Section 2 — Customer Acquisition

Where do MOST of your customers come from?

Which channels have brought you paying customers in the last 30 days?

How many NEW customers did you get last month?

What is the hardest part about getting new customers?

Section 3 — Customer Loyalty

Roughly what percentage of your customers return?

What usually makes customers come back?

Section 4 — Trust

Have you ever lost an order because a customer didn't trust buying from you?

What would make customers trust your business more?

Section 5 — Growth

Do you currently spend money to get customers?

If yes, where?

About how much do you spend each month?

Section 6 — Technology

How do customers usually place orders?

How do customers usually pay?

Do you keep records of customers?

Section 7 — Feature Validation

Which of these would help your business the most?

Imagine there was one app that helped customers discover trusted local food businesses and order directly from them. How likely would you be to use it?

Which benefit would make you join first?

Section 8 — Willingness to Pay

If an app consistently brought you new paying customers every month, how would you prefer to pay?

Which sounds fairest?

Section 9 — Final Question

If you could solve ONE problem in your business this month, what would it be?