Podcasting usually gets treated as a content channel. But I think that misses part of the story.
I’m more interested in what happens before the sale — how podcasts help people build authority, start relationships and create better business conversations.
That’s what this study is trying to understand — from the perspective of hosts, guests, listeners, and B2B professionals who are still deciding whether podcasting belongs in their business-development mix.
It should take about 5–7 minutes, depending on how you use podcasts. I’ll combine what I learn here with what podcast hosts are already telling me through B2B Podcast Review.
As a thank you, you can choose to receive the resulting research eBook when it’s published.
This is research — not a sales application. I’ll report the findings in aggregate, and I won’t quote or identify you unless you say I can.
I’ll only show you the questions that actually apply to you.
Pick the one that fits you best right now.
