This guide maps what actually changes across the year in India, from both sides:
– what changes inside Meta
– what changes in the market
– how that shows up in cost, scale, and account stability
– what tends to break first in fashion, beauty, electronics, and FMCG
– how to think about budget, creative refresh, signal quality, and ramp speed through the year
It is built for people working in e-commerce, growth, performance, and D2C.
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