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What’s Your Online Shopping Experience?

Hi! I'm working on a portfolio case study to improve the online clothing shopping experience. This short form will take 3-5 minutes. Your answers are anonymous and help me understand user frustrations and preferences. Thank you for your time!

1. How old are you?

2. How often do you shop for clothes online?

3. Which websites/apps do you usually use?

4. What device do you use when shopping for clothes?

4. What device do you use when shopping for clothes?
A
B
C

5. What do you usually check first when landing on the website?

5. What do you usually check first when landing on the website?

5. Have you ever abandoned your cart while shopping for clothes? Why? (Check all that apply)

5. Have you ever abandoned your cart while shopping for clothes? Why? (Check all that apply)

7. What frustrates you most when shopping for clothes online?

8. How important are these features when shopping for clothes online?

Clear size guide

Clear size guide
Not ImportantVery Important

Product reviews

Product reviews

Filtering by size/color

Filtering by size/color

Zoomable images

Zoomable images

Free shipping info

Free shipping info

Easy return policy

Easy return policy

9. What helps you to decide on a size?

9. What helps you to decide on a size?

10. Which of the following features would make you more likely to buy from an online clothing store?

10. Which of the following features would make you more likely to buy from an online clothing store?

11. What’s the best online clothing shopping experience you’ve ever had? What made it great?