Discover How ABM Can Transform Your Revenue Growth - in 14 Minutes

For organisations already on their ABM journey - in ABM planning, active implementation or optimisation phases.

Learn how Account Based Marketing (ABM) can improve your conversion rates, shorten your sales cycles, and drive larger deals to maximise Return on Investment (ROI)—all tailored to your organisation.

Industry Benchmark Impact

Organisations implementing ABM report:

- Increased deal sizes (25-35% average improvement)

- Better win rates (20-25% improvement)

- Reduced sales cycles (15-25% reduction)

Essential Company Information

1- What is your organisation’s annual revenue? (Helps to benchmark against similar-sized organisations in your sector)

Under £10 million

Over £250 million

2- Which industry sector best describes your organisation? (For identifying sector-specific ABM strategies and comparisons)

Technology & Software

Financial Services

Professional Services

Healthcare & Life Sciences

Telecommunications

Energy & Utilities

3- Do you have an existing Ideal Customer Profile? (Crucial for ABM targeting and strategy development)

Yes, documented and regularly updated

Yes, but needs updating

Informal understanding only

No, not yet developed

4- What’s your current average enterprise deal size? (Used to calculate potential revenue uplift from ABM)

£25,000 - £75,000

£75,000 - £150,000

£150,000 - £500,000

£500,000 - £1 million

£1 million - £5 million

5- What’s your current win rate for enterprise opportunities? (Essential for projecting ABM impact on conversion rates)

6- What’s your typical sales cycle length for enterprise deals? (Critical for calculating time to ROI)

ABM Maturity Assessment

7- What best describes your current ABM implementation? (Determines appropriate next steps and resource requirements)

No ABM programme yet

Planning to implement ABM

Running pilot programme

Basic ABM programme in place

Advanced ABM programme

8- What is your primary objective for implementing ABM? (Helps prioritise recommendations and success metrics)

Increase average deal size

Accelerate sales cycles

Enhance customer retention

Expand into new markets

Better account penetration

Improve marketing ROI

9- What are your current key business challenges? (Helps to understand barriers to growth)

Low conversion rates

Insufficient quality leads

Poor sales and marketing alignment

Low level of personalisation in marketing communications

Inconsistent deal values

Limited technology infrastructure

Lack of customer data/insights

Resource constraints

10- What’s the biggest obstacle to growing your strategic accounts? (Enables tailored solutions for your specific challenges)

Section B: Advanced ABM Assessment

Budget and Resource Planning

If a new approach showed promise, what percentage of your marketing budget might you consider allocating to a small pilot project? (Determines scope of possible ABM programmes)

Under £100,000 annually

£100,000 - £500,000 annually

£500,000 - £1 million annually

Over £1 million annually

12- What percentage are you willing to allocate to ABM initiatives? (Determines scope of possible ABM programmes)

Account Value Analysis

13- What percentage of your current customers typically make repeat purchases or renew contracts annually? (Helps calculate lifetime value potential)

14- What is your average customer relationship duration? (Important for long-term ROI and projections)

Technology Infrastructure

15- Which marketing and sales technologies do you currently use? (Assesses technical readiness for ABM implementation)

CRM System (e.g. Salesforce, Hubspot)

Marketing Automation Platform (e.g. Marketo, Pardot)

Sales Intelligence Tools (e.g. LinkedIn Sales Navigator)

Account Intelligence Platform (e.g 6Sense, Demandbase)

Website Analytics (e.g. Google Analytics 4)

Artificial Intelligence (e.g. Claude, Chat GPT)

Team Capability Assessment

16- How many people are in your marketing and sales teams combined? (Helps determine resource allocation needs)

17- What percentage of your team has experience with ABM? (Identifies training and support requirements)

Account Intelligence

18- How do you currently track account engagement? (Evaluates current measurement capabilities)

No formal tracking

Basic website analytics

Multiple digital touchpoints

Comprehensive engagement scoring

19- What percentage of your target accounts have complete firmographic and technographic data? (Assesses how complete your data is about companies' basic characteristics: size, industry, location, etc.)

20- Any further comments about ABM or your organisation’s marketing situation, goals or challenges?

What You’ll Receive

Your personalised ABM opportunity assessment will include:

- Projected revenue improvement projections

- Clear timeline to ROI

- Practical implementation steps

- Industry-specific insights and benchmarks

- Actionable recommendations tailored to your situation

Data Privacy Commitment

We take your privacy seriously. Your information is securely stored and will never be shared with third parties. We use it solely to provide your personalised ABM analysis and related insights.

By submitting this form, you agree to receive your personalised ABM ROI report and related marketing communications. You can unsubscribe at any time.

Need help? Contact our ABM specialists at patrick.rea@reamarketing.co.uk