Discover How ABM Can Transform Your Revenue Growth - in 14 Minutes
For organisations already on their ABM journey - in ABM planning, active implementation or optimisation phases.
Learn how Account Based Marketing (ABM) can improve your conversion rates, shorten your sales cycles, and drive larger deals to maximise Return on Investment (ROI)—all tailored to your organisation.
Industry Benchmark Impact
Organisations implementing ABM report:
- Increased deal sizes (25-35% average improvement)
- Better win rates (20-25% improvement)
- Reduced sales cycles (15-25% reduction)
Essential Company Information
1- What is your organisation’s annual revenue? (Helps to benchmark against similar-sized organisations in your sector)
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1- What is your organisation’s annual revenue? (Helps to benchmark against similar-sized organisations in your sector)
2- Which industry sector best describes your organisation? (For identifying sector-specific ABM strategies and comparisons)
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2- Which industry sector best describes your organisation? (For identifying sector-specific ABM strategies and comparisons)
3- Do you have an existing Ideal Customer Profile? (Crucial for ABM targeting and strategy development)
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3- Do you have an existing Ideal Customer Profile? (Crucial for ABM targeting and strategy development)
4- What’s your current average enterprise deal size? (Used to calculate potential revenue uplift from ABM)
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4- What’s your current average enterprise deal size? (Used to calculate potential revenue uplift from ABM)
5- What’s your current win rate for enterprise opportunities? (Essential for projecting ABM impact on conversion rates)
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5- What’s your current win rate for enterprise opportunities? (Essential for projecting ABM impact on conversion rates)
6- What’s your typical sales cycle length for enterprise deals? (Critical for calculating time to ROI)
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6- What’s your typical sales cycle length for enterprise deals? (Critical for calculating time to ROI)
7- What best describes your current ABM implementation? (Determines appropriate next steps and resource requirements)
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7- What best describes your current ABM implementation? (Determines appropriate next steps and resource requirements)
8- What is your primary objective for implementing ABM? (Helps prioritise recommendations and success metrics)
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8- What is your primary objective for implementing ABM? (Helps prioritise recommendations and success metrics)
9- What are your current key business challenges? (Helps to understand barriers to growth)
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9- What are your current key business challenges? (Helps to understand barriers to growth)
10- What’s the biggest obstacle to growing your strategic accounts? (Enables tailored solutions for your specific challenges)
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Section B: Advanced ABM Assessment
Budget and Resource Planning
If a new approach showed promise, what percentage of your marketing budget might you consider allocating to a small pilot project? (Determines scope of possible ABM programmes)
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If a new approach showed promise, what percentage of your marketing budget might you consider allocating to a small pilot project? (Determines scope of possible ABM programmes)
12- What percentage are you willing to allocate to ABM initiatives? (Determines scope of possible ABM programmes)
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12- What percentage are you willing to allocate to ABM initiatives? (Determines scope of possible ABM programmes)
13- What percentage of your current customers typically make repeat purchases or renew contracts annually? (Helps calculate lifetime value potential)
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13- What percentage of your current customers typically make repeat purchases or renew contracts annually? (Helps calculate lifetime value potential)
14- What is your average customer relationship duration? (Important for long-term ROI and projections)
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14- What is your average customer relationship duration? (Important for long-term ROI and projections)
Technology Infrastructure
15- Which marketing and sales technologies do you currently use? (Assesses technical readiness for ABM implementation)
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15- Which marketing and sales technologies do you currently use? (Assesses technical readiness for ABM implementation)
Team Capability Assessment
16- How many people are in your marketing and sales teams combined? (Helps determine resource allocation needs)
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16- How many people are in your marketing and sales teams combined? (Helps determine resource allocation needs)
17- What percentage of your team has experience with ABM? (Identifies training and support requirements)
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17- What percentage of your team has experience with ABM? (Identifies training and support requirements)
18- How do you currently track account engagement? (Evaluates current measurement capabilities)
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18- How do you currently track account engagement? (Evaluates current measurement capabilities)
19- What percentage of your target accounts have complete firmographic and technographic data? (Assesses how complete your data is about companies' basic characteristics: size, industry, location, etc.)
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19- What percentage of your target accounts have complete firmographic and technographic data? (Assesses how complete your data is about companies' basic characteristics: size, industry, location, etc.)
20- Any further comments about ABM or your organisation’s marketing situation, goals or challenges?
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Your personalised ABM opportunity assessment will include:
- Projected revenue improvement projections- Clear timeline to ROI
- Practical implementation steps
- Industry-specific insights and benchmarks
- Actionable recommendations tailored to your situation
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