Discover How ABM Can Transform Your Revenue Growth - in 14 Minutes

Learn how Account Based Marketing (ABM) can improve your conversion rates, shorten your sales cycles, and drive larger deals to maximise Return on Investment (ROI)—all tailored to your organisation.

Industry Benchmark Impact

Organisations implementing ABM report:

- Increased deal sizes (25-35% average improvement)

- Better win rates (20-25% improvement)

- Reduced sales cycles (15-25% reduction)

Essential Company Information

Company Profile

1- What is your organisation’s annual revenue? (Helps to benchmark against similar-sized organisations in your sector)

A

Under £10 million

B

£10-50 million

C

£50-250 million

D

Over £250 million

2- Which industry sector best describes your organisation? (For identifying sector-specific ABM strategies and comparisons)

A

Technology & Software

B

Financial Services

C

Manufacturing

D

Professional Services

E

Healthcare & Life Sciences

F

Telecommunications

G

Energy & Utilities

H

Other

3- Do you have an existing Ideal Customer Profile? (Crucial for ABM targeting and strategy development)

A

Yes, documented and regularly updated

B

Yes, but needs updating

C

Informal understanding only

D

No, not yet developed

Deal Metrics

4- What’s your current average enterprise deal size? (Used to calculate potential revenue uplift from ABM)

A

Under £25,000

B

£25,000 - £75,000

C

£75,000 - £150,000

D

£150,000 - £500,000

E

£500,000 - £1 million

F

£1 million - £5 million

G

Over £5 million

5- What’s your current win rate for enterprise opportunities? (Essential for projecting ABM impact on conversion rates)

A

less than 15%

B

15-25%

C

26-35%

D

36-45%

E

Over 45%

6- What’s your typical sales cycle length for enterprise deals? (Critical for calculating time to ROI)

A

Under 3 months

B

3-6 months

C

6-12 months

D

12-18 months

E

Over 18 months

ABM Maturity Assessment

7- What best describes your current ABM implementation? (Determines appropriate next steps and resource requirements)

A

No ABM programme yet

B

Planning to implement ABM

C

Running pilot programme

D

Basic ABM programme in place

E

Advanced ABM programme

8- What is your primary objective for implementing ABM? (Helps prioritise recommendations and success metrics)

A

Increase average deal size

B

Improve win rates

C

Accelerate sales cycles

D

Enhance customer retention

E

Expand into new markets

F

Better account penetration

G

Improve marketing ROI

9- What are your current key business challenges? (Helps to understand barriers to growth)

A

Long sales cycles

B

Low conversion rates

C

Insufficient quality leads

D

Poor sales and marketing alignment

E

Low level of personalisation in marketing communications

F

Inconsistent deal values

G

Limited technology infrastructure

H

Lack of customer data/insights

I

Resource constraints

J

Measuring ROI

10- What’s the biggest obstacle to growing your strategic accounts? (Enables tailored solutions for your specific challenges)

Section B: Advanced ABM Assessment

Budget and Resource Planning

11- What is your current marketing budget allocation? (Helps assess resource availability for ABM implementation)

A

Under £100,000 annually

B

£100,000 - £500,000 annually

C

£500,000 - £1 million annually

D

Over £1 million annually

12- What percentage are you willing to allocate to ABM initiatives? (Determines scope of possible ABM programmes)

A

Under 10%

B

10-25%

C

26-50%

D

Over 50%

Account Value Analysis

13- What percentage of your current customers typically make repeat purchases or renew contracts annually? (Helps calculate lifetime value potential)

A

Less than 50%

B

50-70%

C

71-85%

D

Over 85%

14- What is your average customer relationship duration? (Important for long-term ROI and projections)

A

Less than 1 year

B

1-2 years

C

2-3 years

D

Over 3 years

Technology Infrastructure

15- Which marketing and sales technologies do you currently use? (Assesses technical readiness for ABM implementation)

A

CRM System (e.g. Salesforce, Hubspot)

B

Marketing Automation Platform (e.g. Marketo, Pardot)

C

Sales Intelligence Tools (e.g. LinkedIn Sales Navigator)

D

Account Intelligence Platform (e.g 6Sense, Demandbase)

E

Website Analytics (e.g. Google Analytics 4)

F

None of the above

G

Artificial Intelligence (e.g. Claude, Chat GPT)

Team Capability Assessment

16- How many people are in your marketing and sales teams combined? (Helps determine resource allocation needs)

A

1-10

B

11-25

C

26-50

D

Over 50

17- What percentage of your team has experience with ABM? (Identifies training and support requirements)

A

None

B

Less than 25%

C

25-50%

D

Over 50%

Account Intelligence

18- How do you currently track account engagement? (Evaluates current measurement capabilities)

A

No formal tracking

B

Basic website analytics

C

Multiple digital touchpoints

D

Comprehensive engagement scoring

19- What percentage of your target accounts have complete firmographic and technographic data? (Assesses how complete your data is about companies' basic characteristics: size, industry, location, etc.)

19- What percentage of your target accounts have complete firmographic and technographic data? (Assesses how complete your data is about companies' basic characteristics: size, industry, location, etc.)

A

Less than 25%

B

25-50%

C

51-75%

D

Over 75%

What You’ll Receive

Your personalised ABM opportunity assessment will include:

- Projected revenue improvement projections

- Clear timeline to ROI

- Practical implementation steps

- Industry-specific insights and benchmarks

- Actionable recommendations tailored to your situation

Data Privacy Commitment

We take your privacy seriously. Your information is securely stored and will never be shared with third parties. We use it solely to provide your personalised ABM analysis and related insights.

By submitting this form, you agree to receive your personalised ABM ROI report and related marketing communications. You can unsubscribe at any time.

Need help? Contact our ABM specialists at [email protected]

Discover How ABM Can Transform Your Revenue Growth - in 14 Minutes

Industry Benchmark Impact

Your Name

Company Name

Business Email

Website URL

Essential Company Information

Company Profile

1- What is your organisation’s annual revenue? (Helps to benchmark against similar-sized organisations in your sector)

2- Which industry sector best describes your organisation? (For identifying sector-specific ABM strategies and comparisons)

3- Do you have an existing Ideal Customer Profile? (Crucial for ABM targeting and strategy development)

Deal Metrics

4- What’s your current average enterprise deal size? (Used to calculate potential revenue uplift from ABM)

5- What’s your current win rate for enterprise opportunities? (Essential for projecting ABM impact on conversion rates)

6- What’s your typical sales cycle length for enterprise deals? (Critical for calculating time to ROI)

ABM Maturity Assessment

7- What best describes your current ABM implementation? (Determines appropriate next steps and resource requirements)

8- What is your primary objective for implementing ABM? (Helps prioritise recommendations and success metrics)

9- What are your current key business challenges? (Helps to understand barriers to growth)

10- What’s the biggest obstacle to growing your strategic accounts? (Enables tailored solutions for your specific challenges)

Section B: Advanced ABM Assessment

Budget and Resource Planning

11- What is your current marketing budget allocation? (Helps assess resource availability for ABM implementation)

12- What percentage are you willing to allocate to ABM initiatives? (Determines scope of possible ABM programmes)

Account Value Analysis

13- What percentage of your current customers typically make repeat purchases or renew contracts annually? (Helps calculate lifetime value potential)

14- What is your average customer relationship duration? (Important for long-term ROI and projections)

Technology Infrastructure

15- Which marketing and sales technologies do you currently use? (Assesses technical readiness for ABM implementation)

Team Capability Assessment

16- How many people are in your marketing and sales teams combined? (Helps determine resource allocation needs)

17- What percentage of your team has experience with ABM? (Identifies training and support requirements)

Account Intelligence

18- How do you currently track account engagement? (Evaluates current measurement capabilities)

19- What percentage of your target accounts have complete firmographic and technographic data? (Assesses how complete your data is about companies' basic characteristics: size, industry, location, etc.)

What You’ll Receive

Data Privacy Commitment