Zagadka
I'm the ghost that haunts every SaaS dream,
The higher I climb, the louder founders scream.
In cohorts I'm measured, like wine I age,
While retention fights me on every stage.
I'm the butter maker, though I churn out loss,
When I spike up high, the whole team's cross.
LTV's my cousin, CAC is my foe,
Together we determine - will revenues grow?
I'm a percentage that grows like a weed,
Product Managers see me and their hearts bleed.
Monthly or yearly, they track my climb,
One point reduction? Worth millions of dime.
MRR and ARR are my family tree,
I'm the metric that shows reality.
When I am low, the whole team cheers,
When I am high, I confirm their fears.