Key Responsibilities Include
- Crafting well-researched, captivating articles and pitches tailored to resonate with journalists and editors
- Identifying emerging trends and developing creative angles that engage readers
Pitching article ideas and content to relevant media outlets through platforms like HARO, Qwoted, and Connectively
- Leveraging guest posting initiatives to acquire valuable backlinks and enhance online visibility
- Cultivating and nurturing strong relationships with journalists, editors, and industry influencers
- Monitoring and promptly responding to media queries, ensuring timely and relevant communication
- Analyzing and reporting on digital PR efforts, including media coverage, backlinks acquired, and engagement metrics
- Continuously optimizing strategies based on data-driven insights and campaign performance analysis